Ever wondered why you prefer one brand to another? Indeed, you don’t follow just anyone on social media. Hitting the like or follow button is prompted by a number of things: the fact that you found the post interesting, the content evoked a certain emotion in you, you related to the message conveyed… It’s a question we’re sure

Investing time and resources in social media is a good idea. But it’s important to have a very clear idea of what you want to achieve. Because unfortunately, posting regularly does not guarantee success. Around the world, the number of social network users continues to grow. 1.22 billion people use Instagram each month. On YouTube,

Coca-Cola, Asos, IBM, Argos… What’s the similarity between these companies? Some of them operate in the B2C sector while others are B2B. What connects them has nothing to do with their offerings, nor their services, but they do have one thing in common: If you look them up on social media, you can easily find them. To

Developing content on social networks has become essential for many companies. According to a study conducted by Hootsuite, producing original and creative content on social networks is the key challenge for more than one in two respondents. Without content, there are no posts. No posts, no profile. No profile, no presence on social networks. Not on

In 2022, being on the internet is crucial for companies to be able to reach the widest audience possible. If you still doubt the importance of the web, here are some figures that might quickly change your mind. According to the latest We Are Social Digital Report, 63% of the world’s population is now connected. There

Launching a new product or product line is a long process. Prototyping, brand positioning, development, SEO… Many investments are needed, and sometimes major ones. Influencer marketing and influencers are great for boosting your visibility and sales as well as advertising your product to a large audience! In this article, we’ll explain why. Influencers’ role in

Brands have got the message: influencer marketing is an essential part of any acquisition strategy. In this article we’ll explain why. Brands and their experience with influencer marketing A recent study from Reech that surveyed more than 600 communications and marketing professionals reveals some very interesting figures. It includes feedback from brands and companies that are on the

Your Instagram or Facebook feed has probably already shown you a brand you didn’t know. You were introduced to this brand’s latest products or invited to discover their offer. You might not pay attention to these companies and don’t necessarily remember their names but, when you think of certain products like jewelry, workout programs or back-to-school

One of the many perks of social media platforms is that they can be used to achieve almost any marketing goal. Do you want to improve brand awareness? Are you trying to increase sales? Do you want to get closer to your customers? … The list goes on, so let’s stop here, because we have

Today, brands know how to best interact with their target consumers. This primarily involves using social media platforms. Through them, brands are able to speak directly to their community members and create stronger bonds. There is, however, an important first step for attracting consumers’ attention. Brands must first share a great deal of content on their

Setting up as many advertising campaigns as one wishes, implementing strategies effortlessly, having easy access to all the tools needed to monitor performances: in the corporate world, many people dream of being able to realise their vision with no limits. But unfortunately, in real life, small problems have a way of catching up with us. The

When marketers want their campaigns to be seen by a wider audience, they opt for a generalist approach. Examples of this type of strategy include direct mail campaigns – to promote seasonal events like sales for instance – or billboard advertising. This type of ad targets such a wide audience that it can feel impersonal at times. Indeed, this

Young people don’t read print newspapers anymore. Perhaps a sad statement, but nonetheless true. Traditional media no longer know how to appeal to younger generations as they’ve found a different new way to stay informed on a daily basis: they rely on social media. On these platforms, people like Sophia Smith Galer and Gully Burrows explain

A mistake that’s often made when carrying out influencer marketing campaigns is to make it a separate strategy. But this is where you go wrong. This new marketing lever should be directly integrated in your annual marketing plan for optimal results! Annual marketing plans are an essential tool for companies. They guide their strategy throughout the year. It’s a

If we had to name one essential tool for a good marketing strategy, it would be strategic planning. Strategic plans are generally created throughout the year and allow teams to understand the strategic direction the company wants to take over the next few months. To do so, plans must specify in detail the way to achieve

Today, digitalisation remains a key objective for most companies. In recent years, they’ve had no choice but to take an active interest in their online presence. While not long ago, they weren’t very interested in the web, they’ve since had a change of heart. For the majority, the benefit of capitalising on the Internet, blogs and social