The number of daily posts on social media continues to grow. On Instagram, over 100 million photos are posted every day. Each year, 4 times as many videos are uploaded on the platform. As for TikTok, the figures are even higher as creators often post several pieces of content per day. These figures are good news. Social …
Ever wondered why you prefer one brand to another? Indeed, you don’t follow just anyone on social media. Hitting the like or follow button is prompted by a number of things: the fact that you found the post interesting, the content evoked a certain emotion in you, you related to the message conveyed… It’s a question we’re sure …
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Investing time and resources in social media is a good idea. But it’s important to have a very clear idea of what you want to achieve. Because unfortunately, posting regularly does not guarantee success. Around the world, the number of social network users continues to grow. 1.22 billion people use Instagram each month. On YouTube, …
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Coca-Cola, Asos, IBM, Argos… What’s the similarity between these companies? Some of them operate in the B2C sector while others are B2B. What connects them has nothing to do with their offerings, nor their services, but they do have one thing in common: If you look them up on social media, you can easily find them. To …
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Developing content on social networks has become essential for many companies. According to a study conducted by Hootsuite, producing original and creative content on social networks is the key challenge for more than one in two respondents. Without content, there are no posts. No posts, no profile. No profile, no presence on social networks. Not on …
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You see the swimsuit of your dreams, order it in a few clicks and receive it a few days later, all without ever needing to leave Instagram. Today, consumers are forming a new habit of buying products via social media. In 2021, 64% of consumers worldwide have done so according to Accenture. By 2025, global social commerce is …
Influencer Marketing and Social Commerce – The Winning Combo for Boosting Your Sales Read More »
In 2022, being on the internet is crucial for companies to be able to reach the widest audience possible. If you still doubt the importance of the web, here are some figures that might quickly change your mind. According to the latest We Are Social Digital Report, 63% of the world’s population is now connected. There …
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Keys to Running an Effective Influencer Marketing Campaign An influence marketing campaign must be prepared in advance and thought through, both in terms of objectives and the influencers to be targeted. Influence4You presents the key steps that will make your influencer marketing campaign a success. Designing your campaign Pinning down problems and goals Designing an influencer …
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