YouTube, Google’s social network, is a staple worldwide. The video sharing and social media platform has over 2.2 billion users worldwide. YouTube racks up 14.3 billion visits per month and 1.7 billion unique monthly visitors, making the social network the second most visited site after Google. 

Some influencers have become stars of the platform, and in 2021 there were more than 30,000 channels with more than one million subscribers. Markiplier has 33 M subscribers and offers gaming content. Safiya Nygaard is a fashion and beauty YouTuber with 9 M subscribers and is famous for her makeup experiments.

Conducting an influencer marketing campaign on YouTube and organising product placements with influencers is a must if you want to showcase a product, for example. The formats are varied, from recorded sponsored videos, to shorts and livestreams. You will then benefit not only from the influencer’s community but also from Google’s ranking allowing people to find your product and thus gain potential customers. 

Brands and agencies, call on an agency specialised in influencer marketing on YouTube, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!

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