The Most Popular YouTubers of 2022
YouTube is the second most popular and most visited website after Google. YouTube has become a home to more than 2B+ active monthly users globally. It has become a way to live for many people. Since one can easily watch videos on YouTube millennials prefer to use YouTube to consume online video content.
Were you also wondering who rules over the global digital platform that is YouTube?
We’ve had a look and found the Top 10 YouTubers who are acing the social network with their viral videos, according to the number of subscribers to their channels. We’ve excluded all celebrities, singers, or other public figures who did not achieve fame via the platform itself from this YouTube ranking. For example, the top worldwide channel T-series (with now over 218M subscribers) is an Indian film production and distribution company. We didn’t define this company as a ‘YouTuber’ and therefore have not included it in our selection.
Without further ado, discover our top 10 most popular YouTubers of 2022 below:
Felix Kjellberg is the UK-based Swedish gamer who’s been running a YouTube channel named channel PewDiePie since 2010. He is YouTube’s number one in terms of popularity and number of subscribers. He has resigned from YouTube for a while now, even if he’s fought for this spot with other famous YouTubers, notably Smosh. Mainly a gaming influencer, he also likes to diversify into comedy sketches and Vlogs and even published a book recently. He has maintained its top position since the year 2021.
Launched in 2012, this is one of YouTube’s most random, dazzling, and attention-grabbing channels MrBeast. Jimmy Donaldson from the USA is known for his viral challenges, like eating the world’s largest slice of pizza, and his charity stunts, like giving away $1M dollars with only 1 minute to spend them. It’s hard not to be drawn in by these original and extraordinary videos! He gained 15.7M more subscribers and jumped to 4th position from 5th position in 2021.
3) Like Nastya
It’s the first kids channel, Nastya and her cute vlogs. Covering new toys, family games, or trips with her friends, Nastya shares her daily life in her vlogs and has become the most subscribed to channel in Russia. What’s more, this channel is only one of the many channels run by Nastya and her family: for example, Like Nastya Vlog and Like Nastya Show also have several millions of subscribers.
4) Kids Diana Show
This channel puts the limelight on 6-year-old Diana as she plays with her family, including her brother Roma, and her friends. The channel is all about childhood, with toy unboxings, stories, and games, this little Ukrainian girl quickly came to dominate YouTube’s children’s entertainment sphere. KidsDiana Show ranked in the top 2 YouTubers this year and in 2021.
5) Vlad and Niki
Vlad and Niki is a YouTube channel featuring two brothers (Vladislav Vashketov, born February 26, 2013, and Nikita Vashketov, born June 4, 2015) and sometimes their mother, Victoria Vashketova, and little brother, Christian Sergey Vashketov as they pretend play, travel or engage in other activities in Russia. The channel is run by parents, who add animation and music to target each episode at young kids. They have 16 channels and translate the content into 13 languages, attracting more than 112M subscribers in total and making the growth of this only three-year-old channel most impressive! @Vlad and Niki ranked on 4th position in the listing of The Most Popular YouTubers of 2021.
6) Dude Perfect
This sports entertainment channel was started in 2009 and is run by “5 best buds” from Texas. It includes a lot of sports with a good dose of comedy. It originally started with basketball trick shot videos, but now the entrepreneurs make videos on lots of different sports but also nerf battles, funny stereotypes, and lots of trick shots. Their unique mix of sports and humor explains their huge success.
Germán Garmendia is Chile’s biggest YouTube star. An actor and musician, he started by posting comedy sketches and vlogs, while his second channel JuegaGerman, launched in 2013, is focused on gaming videos though it also expanded into comedy. Even though he hasn’t posted on his first channel HolaSoyGerman (with 43,3 subscribers) for years, it remains in YouTube’s top listings and has only recently been narrowly superseded by JuegaGerman, which is still being updated frequently.
Luis Fernando Flores is a Salvadoran YouTuber. He mainly makes gaming videos, though not exclusively, sometimes offering more personal vlog-style videos. He has a whole playlist of animation videos and plays all sorts of games, from horror, to GTA5, to GOW and random indie games. Fernanfloo ranked at 10th position in 2021.
9) Felipe Neto
44,1 M Subscribers
This Portuguese-Brazilian influencer and entrepreneur has many strings to his bow: manager, vlogger, actor, writer… You may also know his brother, Luccas Neto. He started on YouTube by talking about celebrities and movies, always offering a critical and comedic twist, and was the first YouTube channel to reach 17M subscribers in Brazil. Now he focuses on general entertainment and offers varied content to his followers: comedy, vlogs, challenges, gaming.
Close behind Germán is Whindersson Nunes Batista. This is a young Brazilian singer and comedian with a fierce sense of humor. He’s been uploading different sorts of comedic content since he was 15: songs, travel vlogs, podcasts, movie reviews, or vlogs about his daily life. His popular YouTube channel Whinderssonnunes ranked 8th in 2021.
10) Like Nastya Show
41,3 M Subscribers
It’s the second channel of Nastya and her cute vlogs. The content is almost the same ( new toys, family games, ntrips with her friends…). What’s more, this channel is only one of the many channels run by Nastya and her family: for example, Like Nastya Vlog or Like Nastya Stories also have several millions of subscribers.
If you are looking forward to launching influencer marketing campaigns and struggling to find the right influencer in your niche use the Influencer Marketing Platform.
Find our blogs below to learn more about advertising on YouTube:-
- YouTube Live Shopping Features for Brands and Influencers
- YouTube Sponsorship for Small Channels
For more information visit our website here: Influence4You