Conducting an influencer marketing campaign on social media can be very useful for charities. Social networks allow us to target a wider and younger audience. According to several studies, Generation Z is extremely attuned to environmental issues and corporate commitments to many causes. Using an influencer to get the word out about your charity is then a great idea.
In the non-profit sector, we can include Julia Campbell, a digital marketing and fundraising expert and author with over 17 K followers on Twitter. She also hosts a podcast called Nonprofit Nation where she chats with experts in the field to get advice on the best ways to build a thriving movement and community. Influence4You is no stranger to this sector, with its partnership with the charity SOS Children’s Villages. For this occasion, influencers met children in a shelter in Nantes, France.
There are then many possibilities to highlight your charity and your actions thanks to influencers. The influencer can take some time for you, or put together a product sale in aid of your charity. What’s more, if the cause appeals to an influencer, they will gladly give their time to help your charity.
Brands and agencies in the charity sector, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you contact the right influencers to highlight your actions. Don’t hesitate to get in touch to launch your campaign!
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