Do you work in the publishing industry and want to promote your latest publication? Know that social networks are an excellent communication strategy to integrate into your media plan! Influencers in the publishing sector or in more general areas are often widely followed for their recommendations, and can incite purchases from a large audience. For a launch for example, social networks are an excellent idea. 

For the latest news and launches, sharing on Twitter can be an effective method. Some star influencers are more followed than the biggest media outlets. This is the case for example of Caitsbooks, who often shares her favourite books to her millions of followers! 

Whether in a professional way on LinkedIn, via images on Instagram, there are plenty of opportunities to showcase the publishing sector, grow your audience and reach new audiences thanks to influencers. You can also put together a competition with books to be won, for example. 

Brands and agencies in the publishing sector, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!


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