While many brands and agencies specialising in luxury goods were reluctant to communicate on social networks with influencers, we must now face the facts: it works very well! Including social networks and influencers in your media plan as a brand or agency in the luxury sector is to ensure a much larger audience, with customers who might not have visited the store, but who dream of beautiful pieces worn by influencers. They are thus more likely to make a purchase whether in store or online.
In terms of influencers in the luxury and fashion sectors, who can forget Caro Daur and her 3.7 million followers on Instagram, who often collaborates with the prestigious Hugo Boss, and brands like Adidas. Other influencers such as Ava, (Glowwithava) and her 1.4 million TikTok followers, are specialised in skincare and can share luxury beauty products to their large communities.
The possibilities of collaboration are endless: you can invite one or more influencers to a fashion show or event, create an exclusive collection, or hire an influencer as an ambassador for a campaign!
Brands and agencies in the luxury sector, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!
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