Consumer goods concern everyone, as we all go to the supermarket and consume mass consumption products. Communicating with influencers for your products allows you to reach a wider audience, who may not be watching television. This is particularly true of Generation Z, who spend much more time on social networks such as TikTok, Snapchat and Instagram.
Many influencers share their daily lives, where they can be seen shopping, or buying what they need on the internet. This is particularly the case on Snapchat, where we find lifestyle bloggers like Laurynevarts. This is also the case on TikTok, with cooking influencers who sometimes use everyday and mass-market products in their recipes. One example is young chef Eitan Bernath, who has 2 million followers.
Communicating on social networks with influencers will allow you to talk about your product in a different way and to set up several types of partnerships. Whether with pictures, videos, in the form of a competition or products to be won, there’s room for creativity!
Brands and agencies in the consumer goods sector, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!
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