Influencer Marketing, THE Acquisition Lever to Include in Your Marketing Strategy
There are many marketing acquisition levers. Whether online or offline, they are essential to the growth and success of a company regardless of the domain. Influencer marketing, or lead acquisition via social networks, is THE acquisition lever to include in your marketing strategy. In this article, Influence4You will explain why exactly.
Influencers – the power of recommendation
67% of consumers say they nearly always check online reviews to get feedback on a company or product they’re interested in, according to a survey from Pew Research Center. Customer recommendations are then key in building and growing your business. You might think that you need to work on customer satisfaction, the shopping experience, improving your customer service or your after-sales service.
While this is a good start, these processes can be time consuming for many companies. How can you increase your visibility and sales more quickly? Call upon influencers.
Credibility and authenticity
The power of recommendation is clear when paired with influencers’ credibility and authenticity. A powerful tool to include in your marketing strategy. Indeed, campaigns that lean on carefully selected influencers allow you to reach your target audience in a less obvious and yet more intimate way than traditional marketing. It’s not the brand speaking via a traditional advertising medium, but a real person who can share with their community. A well thought out campaign with an influencer that has an engaged community is worth more than any other acquisition lever. The potential buyer trusts the influencer they follow on a daily basis, and will therefore pay much more attention to their recommendations than they would a traditional advertisement. Indeed, followers almost consider influencers as friends and enjoy following their daily lives. Their recommendations hold more weight. Research backs this up as consumers trust recommendations from their peers seven times more than conventional advertising.
61% of consumers interact with an influencer at least once a day
Still not convinced? 61% of consumers interact with an influencer at least once a day and 80% of consumers have already made a purchase following a recommendation from an influencer (Source Rakuten).
In a recent article, Inc. Magazine goes further and states that ‘influencer marketing delivers 11 times more ROI over all other forms of digital media’.
The power of social media
On average, worldwide, it is estimated that web users spend 2 hours and 27 minutes per day on social networks. Usage times vary by country, however, with Nigerians and Filipinos topping the list, spending more than 4 hours on average per day! The US is no different, with an average of 2 hours per day. In 2022, the US has 300 million social network users, i.e. 90% of the population according to Statista. This number is expected to grow to 327 million by 2027.
Facebook, Facebook Messenger, WhatsApp, Instagram and YouTube make up the top 5 most used social networks in terms of monthly traffic. It’s also worth noting the success of Snapchat as the social network is the most visited mobile application each day among 15-49-year-olds. Social networks therefore have a very broad reach and touch all age groups and genders. Depending on your target market, you’ll have to think about the right social network for your needs.
Find out more
So while the benefit of influencer marketing for boosting engagement is clear, a campaign must be part of a comprehensive and well thought out approach to be effective and successful. To ensure your influencer marketing campaign is a success, be guided by an agency specialised in the sector such as Influence4You.
Don’t hesitate to contact us to launch your next campaign!