TikTok has become THE must-have social network and is growing rapidly. During the first lockdown the app saw a 15% increase in usage among 15-24-year-olds compared to 2019. Today, the social entertainment network has 1 billion users worldwide.
Some influencers have become stars on the platform. For example, Charli D’Amelio, young chef Eitan Bernath, who has 2 million followers or the star Khabane Lame with 147 million followers.
Conducting an influencer marketing campaign on TikTok, by organising product placements with influencers, is to ensure a very large visibility with generation Z who are very fond of the social network. It is also a chance to rejuvenate your image or a product, and to create engagement with a large audience. The engagement rate on TikTok is higher than on other social networks.
TikTok has particular codes that must be respected to succeed in your social media strategy. Brands and agencies, call on an agency specialised in influencer marketing on TikTok, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign on TikTok!
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