Conducting an influencer marketing campaign on social media in the gaming industry is essential as most potential customers will want to know about the features of a game before they buy it. With the advent of Twitch, Amazon’s social network, gamers have never been so connected. Users sometimes watch marathons of over 10 hours on the live streaming platform! 

There are also real stars in e-sports and gaming, and their influence is huge. We can include Ninja and Syndicate, who each have over 3 million followers on the platform. There are also smaller influencers, such as those who emerge from e-sport competitions, who should not be overlooked! YouTube is also a preferred platform for gaming and video games. 

The possibilities of collaboration are endless: you can have an influencer preview a game, offer discount codes, sponsor a live or an e-sport competition or hold a contest! 

Brands and agencies in gaming and video games, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!

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