As a brand or agency in the fashion industry, an influencer marketing campaign on social networks is now a must. Promoting a new collection, a store opening, the launch of a new it-bag, or promos on your e-shop on social networks can allow you to make your brand and your products known to a much larger audience, which might not have visited the shop or the e-shop without the recommendation of an influencer.
Fashion influencers are very numerous worldwide! In terms of influencers in the luxury and fashion industry, who can forget Chiara Ferragni and her 27.4 million followers on Instagram, who often collaborates with the prestigious Vogue magazine, and brands like Pantene. Cocobeautea meanwhile, with her community of 1 million followers on Instagram, is a sensation for her chic looks. Influencers with smaller but highly engaged communities also shouldn’t be overlooked. For example, Sophia_rosemary, a British blogger with 201,000 followers, is passionate about vintage fashion. The young woman has even opened her own shop.
The possibilities of collaboration are endless: you can invite one or more influencers to a fashion show or an event. Store openings, fashion shows, all the latest news can be shared on social networks. Designing an exclusive capsule collection, or hiring an influencer as an ambassador for the duration of a campaign is entirely possible! Get creative!
Brands and agencies in the fashion sector, call on an agency specialised in influencer marketing, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!
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