The first blogs emerged long before the widespread democratisation of social networks some fifteen years ago. High-tech, cooking, fashion or beauty, bloggers are often very specialised and publish many articles and content in their field.
Bloggers often have a large number of readers and unique monthly visitors and have nothing to envy of the largest online media outlets. This is the case of Oneika the Traveller, a travel blogger who won a Gold Medal for Best Travel Blog in 2018. In cooking, cookbook author Izyhossack has 201K followers and reaches thousands with her blog Top with Cinnamon.
Conducting an influencer marketing campaign on blogs by organising product placements with specialised influencers is a great way to reach new customers and improve your brand image. Several types of campaigns are available as blog content can be relevant for an article, videos or photos.
Brands and agencies, call on an agency specialised in influencer marketing on blogs, such as Influence4You, to guide you and help you implement your influencer marketing strategy. Don’t hesitate to get in touch to launch your campaign!
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