The Most Popular YouTubers of 2023

Los 10 YouTubers más famosos del mundo en 2023

The Most Popular YouTubers of 2023

YouTube is the second most popular and most visited website after Google with more than 2,2B+ active monthly users globally.

Today, it’s important to know who are the most famous youtubers and which type of content can works on YouTube.

For this ranking, we’ve excluded all celebrities, singers, or other public figures who did not achieve fame via the platform itself from this YouTube ranking. For example, the top worldwide channel T-series with now over 234M subscribers, is an Indian film production and distribution company. We didn’t define this company as a ‘YouTuber’ and therefore have not included it in our selection.

Discover our top 10 most popular YouTubers of 2023 below! (Updated on january 2023)

1/ MrBeast

129M subscribers

MrBeast is now the king of YouTube! Challenges, give away, donations… you will be suprised by the content.

2/ Pewdiepie

111M subscribers

Felix Kjellberg alias Pewdiepie was during the last years the number one on YouTube. The swedish gamer is still there…

3/ Kids Diana Show

107M subscribers

It’s the best kids channel, Diana and Roma create contents to learn about songs, numbers, nature, colors, shapes, animals, and the importance of eating healthy food, washing hands, being a good friend…

4/ Like Nastya

104M subscribers

The second kids channel of this ranking. Nastya and her parents play, learn, sing, explore and share their life experiences.

5/ Vlad and Niki

92,9M subscribers

The brothers Vlad and Niki are showcased in non-stop fun and crazy adventures for kids.

6/ Fernanfloo

45,6M subscribers

From Salvador, Fernanfloo is a gamer but propose other type of content more personal now.

7/ Felipe Neto

44,8M subscribers

Felipe Neto is an actor, comedia and writer from Brazil. The content is really fun and original.

8/ Whinderssonnunes

44M subscribers

The second brazilian of the ranking is singer and humorist. His channel is very interesting.

9/ A4

43,9M subscribers

A4 comes from Belarus and offers a rather unique colorful universe.

10/ ElRubiusOMG

40,4M subscribers

Rubén Doblas Gunderse is a spanish gamer. He plays all type of games : FPS, horror, adventure, RPG… He is the most famous of Spain.

This ranking is over, we hope you enjoyed!

If you are looking forward to launching influencer marketing campaigns and struggling to find the right influencer in your niche use the Influencer Marketing Platform.

Find our blogs below to learn more about advertising on YouTube:

For more information visit our website here: Influence4You

Ecrit par Kevin Le Guyader

Marketing Manager

Brands, agencies!

Launch your campaign now on our platform


Join the largest community of influencers