LinkedIn is THE professional social network worldwide. With 830 million members worldwide and 303 million monthly active users, LinkedIn is the preferred social network of B2B decision makers. The latter indicate that 45.6% of them have discovered content that led to a purchase on the professional social network. This makes LinkedIn the social network most likely to incite a purchase. 

A mix between a blog, Facebook and Twitter, users can write short or long articles, share photos, posts on their news feed or hold livestreams. As on all other social networks, there are influencers who stand out and have a real voice. Jennifer Morgan is leading activist efforts in the environment sector. Liz Ryan, on the other hand, has been making a name for herself through posts on career development, among other things. 

Conducting a B2B influencer marketing campaign on LinkedIn by showcasing your products or services with influencers is a great way to communicate to a B2B target audience, reach new customers and therefore potential sales. Professional fields that require a certain expertise will appreciate the services of a well-targeted influencer in their sector.

Brands and agencies, call on an agency specialised in B2B influencer marketing on LinkedIn, such as Influence4You, to guide you and help you implement your influencer marketing strategy on the professional social network. Don’t hesitate to get in touch to launch your campaign!

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