Pinterest is a unique social network. An image search engine and source of inspiration for many, Pinterest allows you to find images by searching keywords, in many fields, among more than 200 billion “pins” displayed on users’ boards. Pins are images gleaned from the web or from the users themselves. Less social than other social networks because interaction is not central to its use, the concept nevertheless appeals to 454 million users worldwide.
2.8 million users visit the platform every day to add pins to their boards. You can follow users to keep up to date with their “pins”, which has given rise to influencers. And they’re not small! In interior decorating, Joy Cho boasts 5.2 M followers and over 3 million monthly views. Hair and Makeup by Steph in the beauty and lifestyle fields, has 5 million followers and 500 K monthly views!
Conducting an influencer marketing campaign on Pinterest is a great way to showcase your product or service. Whether it’s for interior design, the beauty and cosmetics industry, or other image-based industries, there are plenty of opportunities on Pinterest to reach a large, mostly female audience (60%). The features available are the static pin (text and image), the video pin, the idea pin (or Story) or Pinterest TV (Live Shopping), which is only available in the United States for the moment.
Brands and agencies, call on an agency specialised in influencer marketing on Pinterest, such as Influence4You, to guide you and help you implement your influencer marketing strategy on the picture social network. Don’t hesitate to get in touch to launch your campaign!
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