10 Ways to Make Money on TikTok
TikTokers who earn a living on the platform tend to be very young and very creative. By creating a lot of content they were able to successfully gather a very large audience. The most famous of them earn millions! So how do you find your niche on TikTok and make money?
Here are some tips Influence4You shares with you so you can get paid on TikTok.
1. Create attractive content
To make money on TikTok, you’ll need to be very creative. On TikTok, everything goes very fast, and there is so much content that unknown TikTokers can reach a huge audience almost overnight. TikTok is a social network where engagement is very strong and sharing is important. Videos on the platform often go viral and if you make quality content it is likely that your profile will be shared and shared again.
2. Study your niche
Find TikTokers who talk about the things you want to do. Create content regularly. In order for people to find your videos, you’ll need to use great SEO. Choose relevant keywords that fit your videos and what you show in them. You can check the videos of successful content creators who are similar to you and find out which words they use. This will help you identify the right keywords and hashtags.
3. Earn TikTok coins
Every TikTok account holder can buy coins, the virtual currency of the social network. 65 coins cost around €1.
When you do a Live on TikTok, other TikTokers and your audience can send you virtual gifts that they pay for with TikTok coins. You will then have to transform these coins into diamonds, so that they are converted into money on PayPal. To learn more about the terms, please consult this dedicated page.
To be able to go live on TikTok you will need to have at least 1,000 subscribers.
4. Join the TikTok creator fund
TikTok pays content creators on the platform. The requirements are more or less vague and it’s impossible to know in advance how much you will get even though the fund put forward 250 million euros. Information is regularly added on TikTok’s newsroom. Some sources speak of €0.4 per 1,000 views and €20 per million views.
In order to be eligible for the Creator Fund, you must:
- Be based in the US, UK, France, Germany, Spain or Italy
- Be at least 18 years old
- Have at least 10,000 followers on TikTok
- Have at least 100,000 video views in the last 30 days
- Post original content that follows TikTok rules
This fund aims to help content creators to upload more videos and to create more original and attractive content, but it will never be your only source of income.
Check out this video if you want to see TikToker Star Holroyd break down her earnings.
@starholroydim super nervous about this one but feel free to ask me any genuine questions xx #learnontiktok #howmuchmoneyimake #fyp♬ original sound – Star Holroyd
5. Work with brands as an influencer
Brands have increasingly large budgets dedicated to influencer marketing and need TikTokers to reach niche targets specific to their market. Partnerships can be carried out in exchange for free products or money (sometimes a lot of money) depending on your follower count.
To give you an idea, TikTokers can make an average of $0.01 to $0.02 for each sponsored view. If your video reaches 100,000 views, you could earn $1,000. However, nothing prevents you from negotiating your rates.
Always keep in mind your editorial line and try to remain objective when you partner with brands. Your audience loves you and follows you because of these things and if you choose to promote a product that doesn’t fit your target or that you don’t really like, you risk losing followers.
6. Respect product placement laws
Always be transparent and clearly state when a product was gifted to you or when you are being paid, so as not to break the consumer protection law and the Advertising Codes. For example, you could mention your collaborations to your followers. Influence4You tells you all you need to know about partnering with brands on TikTok.
You can manage this yourself, with the help of an agency or you can use a specialized platform that connects influencers and brands such as Influence4You. It will allow you to have direct access to brands and ongoing campaigns and not waste your time on promotion so you can focus on creating content!
7. Sell your own products
You may have already worked with brands, either through a collaboration or sponsoring. So why not create your own brand and products so you are in control and take all the profits?
Many influential TikTokers have launched their own line, for example makeup for beauty experts, but you don’t have to go that far to start.
Some TikTokers use dropshipping to sell products without inventory. However, beware that this technique is currently heavily criticized online. When one of your followers buys a product from you, it means they trust you. If they receive a package from a Chinese supplier, you risk losing your credibility. Choose items that are already available where you live and work with serious suppliers.
To make a real difference, you could handcraft products yourself if you feel like a designer or choose to have them made by specialists.
And to make things easier, remember to use Live Shopping. TikTok is expanding this feature and it should be available in Europe very soon. .
8. Become a TikTok consultant
Here is another idea that works wonders for many TikTokers: use your know-how to advise brands on how to use the app. Indeed, brands are often lost when it comes to TikTok unless they have hired someone in-house specialized in it.
You can work with brands to help them create relevant content, understand the platform, etc.
9. Promote your content on other platforms
To increase your visibility and consequently your income, you can upload your TikTok videos on all your other social networks. Instagram and Twitter are great tools for making a post go viral. And virality is what you need to maximize your content reach, gain followers and therefore increase your revenue.
However, be careful not to post your TikTok videos on competing formats such as Reels or YouTube Shorts, otherwise your posts won’t be well distributed by the algorithm.
Remember, the more subscribers, interactions, and engagement you have, the more you can charge to brands.
Our influence marketing platform can help you through the different steps including putting you in touch with brands and helping you take part in interesting campaigns.
10. Last bonus tip
To help you find inspiration, download our free guide 50+ ideas for your influencer campaigns on TikTok.