How to save time on your influence campaigns? Yes, influencer marketing is time-consuming! From searching for influencers, initiating contact, negotiating terms (whether it’s paid or not), creating the brief, checking posts, to tracking performance, managing an entire influencer campaign is a heavy task, and it’s no myth. Fortunately, there are tools available to ease this …
Strategies and tips to optimize the budget of your influencer campaigns In a world where influencer marketing is gaining considerable traction, optimizing the budget for your campaigns has become paramount. The costs of partnerships with influencers can quickly pile up, but with the right strategies, it’s possible to maximize the return on investment. 🚀 1. …
Strategies and tips to optimize the budget of your influencer campaigns Read More »
The Top 12 Pet Influencers in 2023 What’s better than cute animal pictures to spark a smile or trigger a positive emotion on the Web? Nothing! That’s why our furry friends have long been the Internet’s favorite. We have all watched at least one viral animal video. Remember the famous “Dramatic Chipmunk”? This five-second video …
The Secret to Exceptional ROI in Influencer Marketing With the increasing complexity of influencer marketing, how can you ensure that every euro invested yields maximum return? Discover the secret to turning your campaigns into true ROI machines. Why is ROI in influencer marketing so crucial? Influencer marketing has become indispensable. But without a precise measurement …
The Secret to Exceptional ROI in Influencer Marketing Read More »
3 examples of influencer campaigns managed with the Influence4You platform! Hundreds of brands have already launched influencer campaigns with the influencer marketing platform Influence4You. Beyond the numbers, what does a collaboration with a micro-influencer look like? What type of influencer campaign is it possible to do with an influencer platform? What are the expected results …
3 examples of influencer campaigns managed with the Influence4You platform! Read More »
New Plugin to access influencer statistics on Instagram, TikTok, and YouTube Finding the right influencer for a project is a challenging task. Is their engagement rate sufficient? Is their community authentic? Will working with them help me achieve my goals? Our Plugin (compatible with Chrome and Firefox) will give you FREE access to influencer statistics …
New Plugin to access influencer statistics on Instagram, TikTok, and YouTube Read More »
The number of daily posts on social media continues to grow. On Instagram, over 100 million photos are posted every day. Each year, 4 times as many videos are uploaded on the platform. As for TikTok, the figures are even higher as creators often post several pieces of content per day. These figures are good news. Social …
Ever wondered why you prefer one brand to another? Indeed, you don’t follow just anyone on social media. Hitting the like or follow button is prompted by a number of things: the fact that you found the post interesting, the content evoked a certain emotion in you, you related to the message conveyed… It’s a question we’re sure …
How to Create Brand Love with Influencer Marketing Read More »
Investing time and resources in social media is a good idea. But it’s important to have a very clear idea of what you want to achieve. Because unfortunately, posting regularly does not guarantee success. Around the world, the number of social network users continues to grow. 1.22 billion people use Instagram each month. On YouTube, …
Build Your Social Media Strategy with Influencers Read More »
Coca-Cola, Asos, IBM, Argos… What’s the similarity between these companies? Some of them operate in the B2C sector while others are B2B. What connects them has nothing to do with their offerings, nor their services, but they do have one thing in common: If you look them up on social media, you can easily find them. To …
How to Increase Brand Awareness with Influencer Marketing Read More »
Developing content on social networks has become essential for many companies. According to a study conducted by Hootsuite, producing original and creative content on social networks is the key challenge for more than one in two respondents. Without content, there are no posts. No posts, no profile. No profile, no presence on social networks. Not on …
Consider Influencers for Your Content Marketing Strategy Read More »
You see the swimsuit of your dreams, order it in a few clicks and receive it a few days later, all without ever needing to leave Instagram. Today, consumers are forming a new habit of buying products via social media. In 2021, 64% of consumers worldwide have done so according to Accenture. By 2025, global social commerce is …
Influencer Marketing and Social Commerce – The Winning Combo for Boosting Your Sales Read More »
In 2022, being on the internet is crucial for companies to be able to reach the widest audience possible. If you still doubt the importance of the web, here are some figures that might quickly change your mind. According to the latest We Are Social Digital Report, 63% of the world’s population is now connected. There …
Why Influencers Are Key to Successful Communication Campaigns Read More »
Keys to Running an Effective Influencer Marketing Campaign An influence marketing campaign must be prepared in advance and thought through, both in terms of objectives and the influencers to be targeted. Influence4You presents the key steps that will make your influencer marketing campaign a success. Designing your campaign Pinning down problems and goals Designing an influencer …
Keys to Running an Effective Influencer Marketing Campaign Read More »
Twitch: Partnerships, Product Placements and Collaborations in 2023 Twitch is an Amazon-owned platform that became well known for gaming livestreams. Today, Twitch has broadened its horizons and includes much wider profiles, seeing record numbers throughout 2020. Recently Influence4You published an article on how to monetize your Twitch channel. Now we want to help you comply with the …
Twitch: Partnerships, Product Placements and Collaborations in 2023 Read More »
How to Collaborate with Brands on Instagram, TikTok and YouTube As a content creator, whether you’re a beginner or experienced, it’s always worthwhile collaborating with brands. Whether that’s to get free products to test in your field or to get paid. So how do you go about getting collabs with brands on social media? Influence4You reveals all. Content …
How to Collaborate with Brands on Instagram, TikTok and YouTube Read More »
How to Boost Your E-commerce Sales With Influencers Whether you’ve opened a brand new online store or already have an established website, acquiring new customers and driving e-commerce sales are essential for your turnover. Implementing an influencer marketing strategy can help you achieve your goals. Influence4You tells you how to go about it. Find the right influencers …
How to Boost Your E-commerce Sales With Influencers Read More »
How to Promote Your Destination With Influencers For many, social media is a source of entertainment but also escape. Not a day goes by without our feeds being filled with photos of beautiful landscapes. Whether sea, mountains, luxury hotels or new destinations, social media posts greatly influence our travel decisions. How do you promote your hotel or …
How to Promote Your Destination With Influencers Read More »
Top 10 Travel Influencers in 2023 They are the new explorers of our digital times, and perhaps also rank amongst the people we envy the most… who doesn’t wish they were living the glam life of a travel influencer? Every day they share highlights on their social media channels of a life of discovery, travels …
Top 10 Skincare Influencers Influencer Marketing works well for beauty brands, Skincare brands can collaborate with famous influencers who share tips on skincare routines and reviews of the best products for the skin. These influencers showcase their products and encourage consumers to try new tips and trends. When skincare influencers share the struggles of their skincare …
The Most Popular YouTubers of 2023 YouTube is the second most popular and most visited website after Google with more than 2,2B+ active monthly users globally. Today, it’s important to know who are the most famous youtubers and which type of content can works on YouTube. For this ranking, we’ve excluded all celebrities, singers, or other public …
How to Include Influencers in Your Marketing Mix Including influencer marketing in your overall marketing strategy is a great way to promote a product or a service. In this article we’ll tell you all you need to know! Quick communication So your product and positioning strategy are ready and your target properly defined. Now all …
How to Include Influencers in Your Marketing Mix Read More »
Top 10 Luxury Influencers in 2023 Instagram stars aren’t just actors and singers. Some celebrities are born online: digital influencers. They are now renowned in many sectors, and luxury is no exception. With active communities and high engagement rates, influencers are now highly sought after by luxury brands as ambassadors to represent or present their …
20 influencer marketing trends in 2023 to know To help you get ready for the future, Influence4You shares its analysis of the influencer market and its predictions for 2023! Here are our top 20 trends for 2023: Read on to discover the top 20 influencer marketing trends in 2023, with tools, guides, reports and advice for each trend to …
Launching a new product or product line is a long process. Prototyping, brand positioning, development, SEO… Many investments are needed, and sometimes major ones. Influencer marketing and influencers are great for boosting your visibility and sales as well as advertising your product to a large audience! In this article, we’ll explain why. Influencers’ role in …
Launch Your New Product Line with Influencer Marketing Read More »
Brands have got the message: influencer marketing is an essential part of any acquisition strategy. In this article we’ll explain why. Brands and their experience with influencer marketing A recent study from Reech that surveyed more than 600 communications and marketing professionals reveals some very interesting figures. It includes feedback from brands and companies that are on the …
Why Influencer Marketing Is the Latest Acquisition Strategy for Brands Read More »
Your Instagram or Facebook feed has probably already shown you a brand you didn’t know. You were introduced to this brand’s latest products or invited to discover their offer. You might not pay attention to these companies and don’t necessarily remember their names but, when you think of certain products like jewelry, workout programs or back-to-school …
Increase Brand Awareness Via Influencer Marketing Read More »
One of the many perks of social media platforms is that they can be used to achieve almost any marketing goal. Do you want to improve brand awareness? Are you trying to increase sales? Do you want to get closer to your customers? … The list goes on, so let’s stop here, because we have …
Which Influencer Marketing Strategy is Right for Your Brand? Read More »
Today, brands know how to best interact with their target consumers. This primarily involves using social media platforms. Through them, brands are able to speak directly to their community members and create stronger bonds. There is, however, an important first step for attracting consumers’ attention. Brands must first share a great deal of content on their …
Influencers Are the New Digital Content Creators Read More »
Setting up as many advertising campaigns as one wishes, implementing strategies effortlessly, having easy access to all the tools needed to monitor performances: in the corporate world, many people dream of being able to realise their vision with no limits. But unfortunately, in real life, small problems have a way of catching up with us. The …
When marketers want their campaigns to be seen by a wider audience, they opt for a generalist approach. Examples of this type of strategy include direct mail campaigns – to promote seasonal events like sales for instance – or billboard advertising. This type of ad targets such a wide audience that it can feel impersonal at times. Indeed, this …
Include Influencer Marketing In Your Communication Channels Read More »
Young people don’t read print newspapers anymore. Perhaps a sad statement, but nonetheless true. Traditional media no longer know how to appeal to younger generations as they’ve found a different new way to stay informed on a daily basis: they rely on social media. On these platforms, people like Sophia Smith Galer and Gully Burrows explain …
Why Influencer Marketing is Central to New PR Strategies Read More »
A mistake that’s often made when carrying out influencer marketing campaigns is to make it a separate strategy. But this is where you go wrong. This new marketing lever should be directly integrated in your annual marketing plan for optimal results! Annual marketing plans are an essential tool for companies. They guide their strategy throughout the year. It’s a …
Why You Should Include Influencer Marketing in Your Annual Marketing Plan Read More »
If we had to name one essential tool for a good marketing strategy, it would be strategic planning. Strategic plans are generally created throughout the year and allow teams to understand the strategic direction the company wants to take over the next few months. To do so, plans must specify in detail the way to achieve …
Influencer Marketing: An Essential Tool for Strategic Planning Read More »
Today, digitalisation remains a key objective for most companies. In recent years, they’ve had no choice but to take an active interest in their online presence. While not long ago, they weren’t very interested in the web, they’ve since had a change of heart. For the majority, the benefit of capitalising on the Internet, blogs and social …
Develop Your Digital Strategy with Influencer Marketing Read More »
Before getting started, let’s do a quick retrospective. In the early days of influencer marketing in the 2010s, content creators were regularly asked to participate in events. Brands, and in particular their press agents, quickly understood the benefit of leveraging these new profiles: they know how to get lots of traffic on social networks and great visibility on …
Why Both PR Agencies AND Influencer Marketing Agencies Are Valuable Tools Read More »
Still unsure whether content creators are useful for your brand? We’re here to change your mind! The influencer marketing industry exceeded $13 billion of investment in 2021. This year, the figure is expected to reach $15 billion. By 2025, the sector is estimated to be worth over $22 billion. And that’s not all! 75% of companies with a sizeable marketing budget spent …
Influencer Marketing, THE Acquisition Lever to Include in Your Marketing Strategy There are many marketing acquisition levers. Whether online or offline, they are essential to the growth and success of a company regardless of the domain. Influencer marketing, or lead acquisition via social networks, is THE acquisition lever to include in your marketing strategy. In …
Influencer Marketing, THE Acquisition Lever to Include in Your Marketing Strategy Read More »
How to Run a Successful TikTok Contest You probably see new contests popping up on TikTok every day. How do you organise one as a brand or influencer? Influence4You reveals all! Why bother running TikTok contests? Before you find out how, we’ll explain why you should run contests on TikTok! Most brands or influencers who run contests on …
How to Make Great Unboxing Videos on YouTube, Instagram, TikTok and more! Not a day goes by without seeing unboxing videos on Instagram, YouTube and TikTok. What are they? How do you make them and how can they be used as part of your marketing strategy? Influence4You tells you all you need to know. What’s an unboxing? The …
How to Make Great Unboxing Videos on YouTube, Instagram, TikTok and more! Read More »
How to Run a Successful YouTube Contest You probably see new contests popping up on YouTube every day. How do you organise one as a brand or influencer? Influence4You reveals all! Why bother running YouTube contests? Before you find out how, we’ll explain why you should run contests on YouTube! Most brands or influencers who run contests on …
How to Run a Successful Instagram Contest You probably see new contests popping up on your Instagram feed every day. How can you organise one as a brand or influencer? Influence4You reveals all! Why bother running Instagram contests? Before you find out how, we’ll explain why you should run contests on Instagram! Most brands or influencers who run …
How many followers you need to make money on Instagram, TikTok, YouTube and more! Whilst many on social networks post content just for fun, others dream of becoming influencers and making money from it. With this in mind, how many followers do you need to earn money on Instagram, TikTok and YouTube? Influence4You offers some …
How Many Followers You Need to Make Money on Instagram, TikTok, YouTube and More! Read More »
How to Grow Your YouTube Community Influence4You shares some key steps you can take to build and grow your community on YouTube and improve your reach. Find your niche and your speciality Unless you’re a star of the small screen or in cinema, it’ll be difficult to gain followers and therefore success by making videos of your day-to-day and …
Top 20 sneaker influencers Sneakers never fail to impress. From collaborations with stars to exclusive models and auctions reaching incredible prices, these shoes are driving many addicts crazy and, as in all sectors, influencers have specialised in this field. Influence4You presents our top 20! Jentwice143 Jen Twice is the girl to follow for some of …
How to Grow Your TikTok Community While building a healthy and engaged community on Instagram can take a long time, on TikTok the process is much simpler and easier. Although TikTok’s algorithm is not fully understood, many experts claim that the social network suggests content to a small group of people on publication. If this content …
How to Do Influencer Marketing in the Manufacturing Sector Influencer marketing can be carried out in all sectors. While fashion, beauty and more recently gaming are all the rage on social media, it’s certainly possible to carry out influencer marketing in the manufacturing sector as well. Influence4You tells you all you need to know. Why run an influencer …
How to Do Influencer Marketing in the Manufacturing Sector Read More »
Top 10 Esports influencers According to Wikipedia, Esports, which is short for electronic sports, “is a form of competition using video games. Esports often takes the form of organised, multiplayer video game competitions, particularly between professional players, individually or as teams.” This trend became popular thanks to Twitch. The Amazon-owned streaming platform is indeed known …
How to become a Twitch influencer Many influencers generate millions of euros in revenue on Amazon’s social network, Twitch. Whilst the social streaming network is particularly well known for its online video game streamers, there are many ways to carve a niche on the social network. Want to get involved as well? Influence4You tells you all you …
Influence4You has cooked up something special for you. Tasty snacks, fancy dinners, vegan food, gluten free baking: our list of the top 15 cooking blogs has something for everyone. Be prepared to get hungry! 1. Pick Up Limes First up in our list is Sadia from Pick Up Limes, a vegan blog and YouTube channel. This …
How to Become a Successful Influencer? This is the very first question you need to ask yourself if you want to be successful as an influencer. Even before you buy a powerful camera or professional lighting, you need a plan. If some influencers have made it to celebrity status with no apparent strategy, it is …
Sharing stories on Instagram is a great way to showcase your content and generate engagement. If you’re a brand, you’ll probably want to repost stories of influencers you’ve collaborated with or share your customers’ opinions on your products. It’s quite simple to do so and Influence4You is happy to give you all the details! How do you share a story …
How to carry out influencer marketing in the metaverse? The metaverse has been the subject of much discussion in recent months and not a day goes by without a brand announcing its arrival in the virtual world. Need proof? Take a look at the first virtual Fashion Week which took place in March. In this article, Influence4You will …
How to Carry Out Influencer Marketing in the Metaverse? Read More »
If you follow all the latest digital news and everything to do with the Metaverse, you won’t have missed NFTs! The field already has some experts and influencers. Influence4You presents 10 of them. 1. BoredApeYC 1. BoredApeYC We couldn’t start this list without mentioning Bored Ape Yacht Club, the most famous NFT project out there. …
Top 10 Crypto Influencers As cryptocurrencies gain momentum, especially since the Bitcoin boom, many influencers are sharing their insights on the subject. Influence4You presents 10 of them. 1. Vitalik Buterin We couldn’t start this list without mentioning Ethereum co-founder, Vitalik Buterin. With over 4M Twitter followers, Vitalik is the one to turn to for crypto and blockchain insights. …
How to Grow Your Instagram Community Influence4You shares some key steps you can take to build and grow your community on Instagram and improve your reach. Find your niche and your speciality Unless you’re a star of the small screen or in cinema, it’ll be difficult to gain followers and therefore success by simply taking selfies in front of …
How to Make Money With Your Blog? Successful bloggers are entrepreneurs who’ve managed to build an audience by creating informative content, for a large number of users looking for a particular topic. There are many ways to make money with your blog. Influence4You shares a few of them. Create rich and varied content To get many …
TikTok has been THE record-beating social network for several years, and has seen the emergence of many stars influencers who rack up millions both in terms of views and revenue. Do you want to get involved as well? It’s certainly still possible to make a name for yourself on the Chinese social network. Influence4You tells you all you need …
How to Become a YouTube Influencer Influence4You tells you all you need to know on how to become a YouTube influencer. Why do you want to become a YouTube influencer? This is the first question you’ll need to ask yourself if you want to get started on YouTube. Even before you buy a professional camera or lighting. …
How to Become an Instagram Influencer Many influencers began by simply creating an account on Instagram one day. Some have been around for years and have millions in terms of both followers and income, others are more discreet but earn their living working as influencers on the social network. Are you thinking “why not me too” …
10 Trending TikTok Challenges in 2022 2021 was a record year for the social network TikTok, known for its challenges. The latter are often accompanied by catchy songs and continue to entertain a growing community. Participating in the numerous challenges is also a way for influencers and brands to make themselves known on the social …
The Most Popular YouTubers of 2022 YouTube is the second most popular and most visited website after Google. YouTube has become a home to more than 2B+ active monthly users globally. It has become a way to live for many people. Since one can easily watch videos on YouTube millennials prefer to use YouTube to …
Live Shopping and Influencer Marketing Guide Live Shopping (or Livestreaming) is a phenomenon in Asia and more specifically, in China. Live Shopping and Chinese influencer figures are staggering: the Live Shopping market is expected to reach 154 billion euros in 2021 This represents 4.1% of e-commerce in China in the first 6 months of 2020, more than 10 million livestreams were …
How to create engaging Instagram stories All Instagram users should consider Stories as an invaluable tool of the platform as they are so effective in terms of visibility and engagement. They have a high engagement rate, with more than 450 million viewers every day. They have an average click rate of 28% and 15 to 25% of social media users …
Top 15 Travel Blogs Many of us have not started traveling again and are looking for some much needed escapism and travel ideas. Well, that’s what travel blogs were made for! According to Statista, 36.5% of people use social media for travel inspiration, and 60% share photos on social media while traveling. At Influence4You we know how …
The top 10 book influencers 2023 Books have become such a big subject discussed on social media that the book-focused community of YouTube’s became known as BookTube, reaching hundreds of thousands of viewers worldwide. Since then, Bookstagrammers and more recently BookTokers emerged on the growing bookfluencer scene. Whilst most influencers are young adults and students …
![[Guide] E-commerce and Influencer Marketing](https://blogen.influence4you.com/wp-content/uploads/2022/06/blake-wisz-Xn5FbEM9564-unsplash-1024x683.jpg)
![[ Dossier ] Influence Marketing et Grande consommation](https://blogen.influence4you.com/wp-content/uploads/2022/05/joshua-rawson-harris-YNaSz-E7Qss-unsplash-1024x683.jpg)
![[Guide] High-Tech Influencer Marketing: the latest trends](https://blogen.influence4you.com/wp-content/uploads/2022/01/dose-media-DiTiYQx0mh4-unsplash-2-1024x755.jpg)
