séminaire influence guadeloupe influence4you

Club Med Suisse & Travel Influencers

With 74% of consumers relying on social media to inform their purchase decisions[1], and 84% of them taking action from peer opinions[2], it is no secret that influence marketing plays a crucial role in purchasing behaviour. If we take a closer look at the travel industry, about 70% of travellers have done travel research on their smartphone[3] and 1 out of 2 travellers start their journey on mobile[4], mostly by seeing photos. More specifically, a Lire la suite…

Bonton

Bonton – Communicate to a parent-children target with the help of influencers

For over 15 years now, Bonton has built a reputation in kids’ universe. Its unique clothing, furniture and toy concept store redefines kids’ fashion and trends. Background In 2017, Bonton mandated The Other Store, a digital agency, to manage their reputation and promote their online store on social media during the back-to-school period. Amongst all possibilities, The Other Store quickly considered implementing influence marketing actions, a formidable way to get people talk about a brand Lire la suite…

The Body Shop

The Body Shop – Develop brand-awareness and in-store traffic

The Body Shop is a British skin care and perfume company, reknowned for its commitment against animal testing, its involvement in fair trade and its focus on environmental preservation. At the end of the summer of 2016, The Body Shop launched a new range of products: Expert Masks while, at the same time, opening its first store in Toulon, France. The Body Shop’s objectives The brand had two objectives: To build a strong reputation for Lire la suite…

SMOOTHSKIN

Smoothskin – Youtubers explain the Benefits of Pulsed Light Hair Removal

Smoothskin is a brand of pulsed light epilators. Its hair removal system can help the consumers have silky smooth skin that never worry about stubbly legs or prickly underarms! SmoothSkin Muse is designed to help break the hair cycle and prevent regrowth, giving permanent hair reduction. At the end of 2016, the brand launched its brand-new model of epilator with a neat design and a formidable efficiency. The brand contacted us for promoting its new Lire la suite…

Vente-privee.com: Boost an event sale via Influencer Campaign

Vente-privee.com is a commercial website that has developed the concept of event sales on the internet. In order to promote one of these sales, for the Fashion brand Claudie Pierlot, the site contacted us for setting up an influencer campaign. The objectives of Vente-privee.com The challenge was pretty complicated: We had to set up the campaign with a very short time notice, because the campaign has to be launched before the sales event. So we Lire la suite…

Groupon

Groupon – Promoting Local Spa Care Offers Through Influencers

Groupon is one of the world’s leading French businesses. The brand wanted to appeal to influencers to promote spa treatments offered by the site groupon.fr throughout France. The goal is to bring content highlighting the wealth of Groupon’s spa treatments and show that it is a local offer that can be enjoyed with friends. The solution brought by Influence4you Groupon wanted to target primarily young women aged 18 to 35 and show that its offers Lire la suite…

Dior

Influence4you & Dior commit to the association with « WE.org »! #Diorlovechain

In order to reinforce the Communication  Campaign « What would you do for love ? » for the Miss Dior perfume, represented by the muse of the brand: Natalie Portman, the brand Christian Dior wanted to set up an Influencer Campaign to raise funds for the association“WE” CHARITY ORGANIZATION. This organization aims to improve the education for girls and young women in more than 45 countries around the world. For each post photo or video Lire la suite…

Lancôme

Lancôme – Discover “La Vie Est Belle” with the #HappyUnboxing

Who doesn’t know La Vie Est Belle, Lacôme’s signature perfume with Julia Roberts and her beautiful smile as muse.  For the fall of 2017, the brand wanted to set up an operation with five influencers to promote the new edition of La Vie Est Belle l’Éclat, with new scents and a magnificent new packaging. Influence4you’s insights and our setting up of the communication. For the release of the new fragrance La Vie Est Belle, we Lire la suite…

Baidu – Realising User Acquisition via Influencer Marketing Campaigns!

Baidu, a leading Chinese internet company, collaborated with Influence4You for its 2017 end-of-year digital campaigns. Our experts have set up three international campaigns to promote their latest app features in English speaking markets. The context of the cooperation For their 2017 end-of-the-year marketing campaigns, Baidu DU Recorder team and Facemoji Emoji Keyboard team would like to acquire more potential users by collaborating with relevant and engaging influencers. DU Recorder App Operation DU Recorder is a Lire la suite…