Ever wondered why you prefer one brand to another? Indeed, you don’t follow just anyone on social media. Hitting the like or follow button is prompted by a number of things: the fact that you found the post interesting, the content evoked a certain emotion in you, you related to the message conveyed… It’s a question we’re sure

Investing time and resources in social media is a good idea. But it’s important to have a very clear idea of what you want to achieve. Because unfortunately, posting regularly does not guarantee success. Around the world, the number of social network users continues to grow. 1.22 billion people use Instagram each month. On YouTube,

Coca-Cola, Asos, IBM, Argos… What’s the similarity between these companies? Some of them operate in the B2C sector while others are B2B. What connects them has nothing to do with their offerings, nor their services, but they do have one thing in common: If you look them up on social media, you can easily find them. To

Developing content on social networks has become essential for many companies. According to a study conducted by Hootsuite, producing original and creative content on social networks is the key challenge for more than one in two respondents. Without content, there are no posts. No posts, no profile. No profile, no presence on social networks. Not on

In 2022, being on the internet is crucial for companies to be able to reach the widest audience possible. If you still doubt the importance of the web, here are some figures that might quickly change your mind. According to the latest We Are Social Digital Report, 63% of the world’s population is now connected. There