FitTok – The New Fitness Influencers TikTok is a popular social media platform famous for its short videos, especially funny and lip-sync videos. But, did you know that you can also find workout videos and fitness inspiration on TikTok? It might seem difficult to fit a workout or even a set in such a short …
Top 10 Travel Influencers in 2023 They are the new explorers of our digital times, and perhaps also rank amongst the people we envy the most… who doesn’t wish they were living the glam life of a travel influencer? Every day they share highlights on their social media channels of a life of discovery, travels …
Top 10 Skincare Influencers Influencer Marketing works well for beauty brands, Skincare brands can collaborate with famous influencers who share tips on skincare routines and reviews of the best products for the skin. These influencers showcase their products and encourage consumers to try new tips and trends. When skincare influencers share the struggles of their skincare …
The Most Popular YouTubers of 2023 YouTube is the second most popular and most visited website after Google with more than 2,2B+ active monthly users globally. Today, it’s important to know who are the most famous youtubers and which type of content can works on YouTube. For this ranking, we’ve excluded all celebrities, singers, or other public …
How to Include Influencers in Your Marketing Mix Including influencer marketing in your overall marketing strategy is a great way to promote a product or a service. In this article we’ll tell you all you need to know! Quick communication So your product and positioning strategy are ready and your target properly defined. Now all …
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Top 10 Luxury Influencers in 2023 Instagram stars aren’t just actors and singers. Some celebrities are born online: digital influencers. They are now renowned in many sectors, and luxury is no exception. With active communities and high engagement rates, influencers are now highly sought after by luxury brands as ambassadors to represent or present their …
Influence4You acquires Linkalyze Influence4You has acquired Linkalyze, the only SaaS monitoring tool to manage influencers on LinkedIn, becoming the most comprehensive platform on the market. After announcing a strategic partnership in early 2020, Influence4You ended-up buying French software Linkalyze. This tracking tool is available for free at linkalyze.app and a premium version is accessible via Influence4You’s …
20 influencer marketing trends in 2023 to know To help you get ready for the future, Influence4You shares its analysis of the influencer market and its predictions for 2023! Here are our top 20 trends for 2023: Read on to discover the top 20 influencer marketing trends in 2023, with tools, guides, reports and advice for each trend to …
Launching a new product or product line is a long process. Prototyping, brand positioning, development, SEO… Many investments are needed, and sometimes major ones. Influencer marketing and influencers are great for boosting your visibility and sales as well as advertising your product to a large audience! In this article, we’ll explain why. Influencers’ role in …
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Brands have got the message: influencer marketing is an essential part of any acquisition strategy. In this article we’ll explain why. Brands and their experience with influencer marketing A recent study from Reech that surveyed more than 600 communications and marketing professionals reveals some very interesting figures. It includes feedback from brands and companies that are on the …
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Your Instagram or Facebook feed has probably already shown you a brand you didn’t know. You were introduced to this brand’s latest products or invited to discover their offer. You might not pay attention to these companies and don’t necessarily remember their names but, when you think of certain products like jewelry, workout programs or back-to-school …
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One of the many perks of social media platforms is that they can be used to achieve almost any marketing goal. Do you want to improve brand awareness? Are you trying to increase sales? Do you want to get closer to your customers? … The list goes on, so let’s stop here, because we have …
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Today, brands know how to best interact with their target consumers. This primarily involves using social media platforms. Through them, brands are able to speak directly to their community members and create stronger bonds. There is, however, an important first step for attracting consumers’ attention. Brands must first share a great deal of content on their …
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Setting up as many advertising campaigns as one wishes, implementing strategies effortlessly, having easy access to all the tools needed to monitor performances: in the corporate world, many people dream of being able to realise their vision with no limits. But unfortunately, in real life, small problems have a way of catching up with us. The …
When marketers want their campaigns to be seen by a wider audience, they opt for a generalist approach. Examples of this type of strategy include direct mail campaigns – to promote seasonal events like sales for instance – or billboard advertising. This type of ad targets such a wide audience that it can feel impersonal at times. Indeed, this …
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