Facebook Campaign vs Influencer Campaign In 2021, Facebook complete its 17 years as the world’s most popular social media. Facebook has 2.74 billion monthly active users and reaches 59% of the world’s social networking population. 32.4% of Facebook’s audience is aged 25-34. Brands have used Facebook Ads campaigns to promote their business and […]
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YouTube Sponsorship for Small Channels Are you looking forward to getting YouTube Sponsorship? Is your YouTube fan base helpful in partnering with sponsors? How to build up YouTube channel growth to expose the sponsors at a glance? If you’re a content creator, this article will help to understand how you can get YouTube
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Influence4You wins an Influence award at the Content Marketing Awards for its Amnesty International campaign Influence4You has won bronze in the Influence category at e-Marketing magazine’s Content Marketing Awards. The aim of the “Amnesty International, 10 days to sign” campaign was to put the spotlight on 10 people around the world whose rights are being
How to join the YouTube Partner Programme and make money? YouTube Partner Programme The YouTube Partner Programme (YPP) enables revenue-sharing from Ads being served on your content. It also gives creators better access to YouTube resources and features like direct access to – Creator Support teams. Copyright Match Tool. Monetization features. YouTube
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Influencer marketing: an ever-expanding sector In recent years, influencer marketing has emerged as a new, modern and less invasive advertising format than traditional television or magazine advertising. Brands have quickly understood that collaborating with a creator on social media allows them to obtain better outcomes, whether in terms of sales, visibility, engagement… It offers a “Best Friend” effect
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Influence4You receives its 10th award for its UN Women campaign The TOP/COM GRANDS PRIX Corporate Business awards took place for the twenty-third consecutive year in Paris. The Corporate and B-to-B Communication Congress aims to illustrate the trends in communication designed to promote the image of the company to all audiences and that of the brand and
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Instagram Engagement Rate Calculator There are several reasons why measuring engagement is essential. The engagement rate (ER) of an influencer’s Instagram account tells you whether your content matches the interests of the Influencer’s followers. If your audience does not interact much with your content, then it doesn’t matter how large no. of followers
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How to Increase your Earnings on YouTube? On YouTube there is not just monetization through advertising, collaboration with brands as an influencer or affiliation to earn money. There are many monetization drivers you can put in place to increase your revenue. Here’s our overview. Sell your own products You may have already promoted another brand’s
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How to Make Money on YouTube? Successful YouTubers who make money and monetize YouTube are entrepreneurs, who have managed to build an audience by creating content, often creative, for many viewers with diverse expectations. The most famous of them earn millions, even tens of millions of dollars per year. Some YouTubers earn much less but
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Key Opinion Leaders (KOLs): Guide for Business What are Key Opinion Leaders (KOLs)? KOLs are marketers or brand managers that have the ability to influence and shape the opinions of consumers. KOLs can be organizations, brands, or individuals who have a strong status on social media that their recommendations and opinions are taken into consideration
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YouTubers: the best way to reach your marketing objectives (versus traditional paid media) We measured the impact of campaigns with YouTubers and compared it to “classic” paid media on YouTube. The results are enlightening and sorted from 1 to 10. You will see why later on in the article. What are the key
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Product Placements on YouTube – Regulations and Tips Product placement is now a very common practice on YouTube, and many YouTubers no longer hesitate to seek partnerships with brands in order to professionalize their content and generate income. It allows them to improve the quality of their videos and to offer increasingly rich content. With rules to
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Top 5 Criteria to Evaluate your Influencer Campaign To get better results, every campaign needs to be analyzed and optimized accordingly. Each campaign can have various goals such as visibility, engagement of your target audience, CTR, or increased conversions. Hence it is absolutely crucial to define your goals and objectives to analyze the results and
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Instagram Collaboration: Benefits of Collaborating with Instagram Influencers Do you want to boost your social media engagement? Have you thought of collaborating with influencers on Instagram? All brands expect more out of their social media presence, but using just one business account you are limited to a smaller audience or can say the same
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Instagram launches Instagram Video and ends IGTV It’s the end of IGTV. Instagram wants to highlight video content and is launching Instagram Video. Influence4You reveals all on this change. Video content in a single tab On Instagram, videos longer than one minute were until now available in the IGTV section with a different format from the
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