Kooperationen mit Influencern: Die ersten Schritte

Influencer marketing: what you need to know before getting started

Influencer marketing: what you need to know before getting started In the last few years, brands have completely reviewed their marketing strategies. Indeed, traditional adverts and commercials have been deemed too impersonal, or even too ‘in your face’, by consumers. This has given way to a more ‘authentic’ approach: influencer marketing. With the proliferation of […]

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Influence4You engages in climate action

Influence4You becomes the first influencer marketing company to engage in climate actions

Influence4You becomes the first influencer marketing company to commit to the climate by investing in CO2 capture projects Aware of the ecological issues related to social media posts, Influence4You is implementing various actions to reduce the environmental impact of its influencer marketing activity.   Scrolling through a news feed, posting a photo or going Live

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How to Detect Fake Instagram Accounts: A Free and Easy Method

How to Detect Fake Instagram Accounts: A Free and Easy Method

How to Detect Fake Instagram Accounts: A Free and Easy Method View the complete Influence4You/HypeAuditor study on fraud on Instagram in France and our complimentary article on fake influencers. The Instagram craze allows brands to gain visibility through influencers who can showcase them. However, this opportunity also leads to a blight that distorts influencer marketing: the purchase of

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