7 inspiring examples of Live shopping video replays from influencers
Live Shopping (or Livetreaming) is the latest phenomenon. To ensure results, you will certainly have to work with an influencer. But what type of camapign can be set up?
In this article, we will show you 7 examples of Live Shopping video replays to inspire you!
1- Live Shopping on Facebook Live (gaming)
Social Network: Facebook
Brand: Best Fiends
Influencer: Laura Clery (14M followers on Facebook)
Replay link: Facebook Live
Topic: The promotion of a mobile video game
2 – Live Shopping on Facebook Live (retail)
Social Network: Facebook
Brand: Kohl’s
Influencer: Itsjudytime (3,5M followers on Facebook)
Replay link: Facebook Live
Topic: Presentation of a retailer’s Black Friday campaign
3 – Live Shopping on Instagram Live (beauty/makeup)
Social Network: Instagram
Brand: Lancôme
Influencers: Jamie Yeo (107K followers) and Cheryl Wee (10K followers)
Replay link: Instagram Live
Topic: Tips for using skin regenerating products
4 – Live Shopping on Twitch (High Tech)
Social Network: Twitch
Brand: Xiaomi
Influencers: Johann & Antho (20K subscribers on the Xiaomi Twitch account)
Replay link: Twitch
Topic: Launch of Xiaomi’s latest smartphone, the Mi 11 plus giveaway of 5 mobiles
5 – Live Shopping on YouTube Live (tools/Building materials)
Social Network: YouTube
Brand: Batimat
Influencers: Renaud Bauer (65K followers)
Replay link: YouTube Live
Topic: Introducing new tools following the Batimat exhibition
6 – Live Shopping on YouTube Live (fashion)
Social Network: YouTube
Brand: Tommy Hilfiger
Influencers: Zoë Pastelle (240K followers on Instagram), Leomie Anderson (417K followers on Instagram) and Noah Luis Brown (22K followers on Instagram)
Replay link: YouTube Live
Topic: Introducing the new Tommy Hilfiger collection
7 – Live Shopping on Instagram Live (interior design)
Social Network: Instagram
Brand: Miliboo
Influencers: Stéphane Plaza
Replay link: Instagram Live
Topic: Test and presentation of new furnishings and decoration items.
We hope that these examples of live shopping will give you ideas and help you to get started!
Download our free Live Shopping and Influencer Marketing Guide
If you are interested in Live Shopping campaigns, contact us at Influence4You.
See our other dedicated articles:
Live Shopping in France: Key Figures
Instagram Live Shopping Features for Brands and Influencers
YouTube Live Shopping Features for Brands and Influencers
TikTok Live Shopping Features for Brands and Influencers
