Young people don’t read print newspapers anymore. Perhaps a sad statement, but nonetheless true. Traditional media no longer know how to appeal to younger generations as they’ve found a different new way to stay informed on a daily basis: they rely on social media. On these platforms, people like Sophia Smith Galer and Gully Burrows explain …
Why Influencer Marketing is Central to New PR Strategies Read More »
A mistake that’s often made when carrying out influencer marketing campaigns is to make it a separate strategy. But this is where you go wrong. This new marketing lever should be directly integrated in your annual marketing plan for optimal results! Annual marketing plans are an essential tool for companies. They guide their strategy throughout the year. It’s a …
Why You Should Include Influencer Marketing in Your Annual Marketing Plan Read More »
If we had to name one essential tool for a good marketing strategy, it would be strategic planning. Strategic plans are generally created throughout the year and allow teams to understand the strategic direction the company wants to take over the next few months. To do so, plans must specify in detail the way to achieve …
Influencer Marketing: An Essential Tool for Strategic Planning Read More »
Today, digitalisation remains a key objective for most companies. In recent years, they’ve had no choice but to take an active interest in their online presence. While not long ago, they weren’t very interested in the web, they’ve since had a change of heart. For the majority, the benefit of capitalising on the Internet, blogs and social …
Develop Your Digital Strategy with Influencer Marketing Read More »
Before getting started, let’s do a quick retrospective. In the early days of influencer marketing in the 2010s, content creators were regularly asked to participate in events. Brands, and in particular their press agents, quickly understood the benefit of leveraging these new profiles: they know how to get lots of traffic on social networks and great visibility on …
Why Both PR Agencies AND Influencer Marketing Agencies Are Valuable Tools Read More »
Still unsure whether content creators are useful for your brand? We’re here to change your mind! The influencer marketing industry exceeded $13 billion of investment in 2021. This year, the figure is expected to reach $15 billion. By 2025, the sector is estimated to be worth over $22 billion. And that’s not all! 75% of companies with a sizeable marketing budget spent …
Influencer Marketing, THE Acquisition Lever to Include in Your Marketing Strategy There are many marketing acquisition levers. Whether online or offline, they are essential to the growth and success of a company regardless of the domain. Influencer marketing, or lead acquisition via social networks, is THE acquisition lever to include in your marketing strategy. In …
Influencer Marketing, THE Acquisition Lever to Include in Your Marketing Strategy Read More »
How to Run a Successful TikTok Contest You probably see new contests popping up on TikTok every day. How do you organise one as a brand or influencer? Influence4You reveals all! Why bother running TikTok contests? Before you find out how, we’ll explain why you should run contests on TikTok! Most brands or influencers who run contests on …
How to Make Great Unboxing Videos on YouTube, Instagram, TikTok and more! Not a day goes by without seeing unboxing videos on Instagram, YouTube and TikTok. What are they? How do you make them and how can they be used as part of your marketing strategy? Influence4You tells you all you need to know. What’s an unboxing? The …
How to Make Great Unboxing Videos on YouTube, Instagram, TikTok and more! Read More »
How to Run a Successful YouTube Contest You probably see new contests popping up on YouTube every day. How do you organise one as a brand or influencer? Influence4You reveals all! Why bother running YouTube contests? Before you find out how, we’ll explain why you should run contests on YouTube! Most brands or influencers who run contests on …
How to Run a Successful Instagram Contest You probably see new contests popping up on your Instagram feed every day. How can you organise one as a brand or influencer? Influence4You reveals all! Why bother running Instagram contests? Before you find out how, we’ll explain why you should run contests on Instagram! Most brands or influencers who run …
How many followers you need to make money on Instagram, TikTok, YouTube and more! Whilst many on social networks post content just for fun, others dream of becoming influencers and making money from it. With this in mind, how many followers do you need to earn money on Instagram, TikTok and YouTube? Influence4You offers some …
How Many Followers You Need to Make Money on Instagram, TikTok, YouTube and More! Read More »
How to Grow Your YouTube Community Influence4You shares some key steps you can take to build and grow your community on YouTube and improve your reach. Find your niche and your speciality Unless you’re a star of the small screen or in cinema, it’ll be difficult to gain followers and therefore success by making videos of your day-to-day and …
Top 20 sneaker influencers Sneakers never fail to impress. From collaborations with stars to exclusive models and auctions reaching incredible prices, these shoes are driving many addicts crazy and, as in all sectors, influencers have specialised in this field. Influence4You presents our top 20! Jentwice143 Jen Twice is the girl to follow for some of …
How to Grow Your TikTok Community While building a healthy and engaged community on Instagram can take a long time, on TikTok the process is much simpler and easier. Although TikTok’s algorithm is not fully understood, many experts claim that the social network suggests content to a small group of people on publication. If this content …
