The Body Shop – Develop brand-awareness and in-store traffic


The Body Shop is a British skin care and perfume company, reknowned for its commitment against animal testing, its involvement in fair trade and its focus on environmental preservation. At the end of the summer of 2016, The Body Shop launched a new range of products: Expert Masks while, at the same time, opening its

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Darty / Microsoft: promote Windows 10 and Office 365


In the context of a partnership with Microsoft, Darty wanted to promote Microsoft’s newest products the most efficient way and decided to do it through Youtubers to obtain maximum engagement. Darty’s and Microsoft’s objectives Promoting Windows 10 and Office 365 and its key features such as Windows Hello and Cortana. Driving customers to the Darty.com

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Lancome – Youtubers as muses promoting product innovation.


Lancôme, the leading French brand in the field of luxury cosmetics, asked us to support the release of its new Juicy Shaker products through an influencer marketing campaign.   Lancôme’s objectives The brand wanted to develop awareness of its new product line: the Juicy Shaker gloss. The main focus was to highlight its specific characteristics

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Azar: Increasing the popularity of a mobile app through influencers


Azar is Random Video Chat available through a mobile application enabling to communicate with persons from all around the world! In order to highlight the launch on the French versions of Apple Store and Google Play we contacted Lufy, the Belgian Beauty/Fashion Youtuber and her boyfriend Enzo who have a common Lifestyle YouTube channel! The

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Konami: campaign for Castlevania’s, PES’, Metal Gear Rising’s releases…


Konami is one of gaming key player, developing and publishing games on consoles and PC including references such as PES, Castlevania and Metal Gear… In order to keep in direct contact with its fan base and to promote its newest releases, the japanese giant has invested significantly on influence marketing. Influence4you’s insights and our setting

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