Influence4You introduces the biggest study on Influence Marketing in 2019

Influence4You ran a study with 4400 micro and middle influencers (3k to 100k followers), in 61 countries, to get to know them better, know their motivations and their working methods. The trend has changed: now it’s not about who has the most followers but about who has the best engagement rate.  Micro influencers, considered more authentic and close to their followers, are the new intermediaries to reach a niche audience. The sectors that are most Read more…

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Influence4You publica el estudio más importante sobre el Marketing de Influencia del año 2019

Influence4You, hizo un estudio con 4400 micro y middle influencers (de 3k a 100k seguidores), en 61 países, con el objetivo de ver las motivaciones y los métodos de trabajo de estos nuevos influencers de nichos. La tendencia ya no es quién tocará a más personas, sino a quién tiene la mejor nivel de interacción. Hoy en día, los micro-influencers, son considerados más auténticos y cercanos a su comunidad, son los nuevos intermediarios imprescindibles para Read more…

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Club Med Suisse & Travel Influencers

With 74% of consumers relying on social media to inform their purchase decisions[1], and 84% of them taking action from peer opinions[2], it is no secret that influence marketing plays a crucial role in purchasing behaviour. If we take a closer look at the travel industry, about 70% of travellers have done travel research on their smartphone[3] and 1 out of 2 travellers start their journey on mobile[4], mostly by seeing photos. More specifically, a Read more…

Bonton

Bonton – Communicate to a parent-children target with the help of influencers

For over 15 years now, Bonton has built a reputation in kids’ universe. Its unique clothing, furniture and toy concept store redefines kids’ fashion and trends. Background In 2017, Bonton mandated The Other Store, a digital agency, to manage their reputation and promote their online store on social media during the back-to-school period. Amongst all possibilities, The Other Store quickly considered implementing influence marketing actions, a formidable way to get people talk about a brand Read more…

The Body Shop

The Body Shop – Develop brand-awareness and in-store traffic

The Body Shop is a British skin care and perfume company, reknowned for its commitment against animal testing, its involvement in fair trade and its focus on environmental preservation. At the end of the summer of 2016, The Body Shop launched a new range of products: Expert Masks while, at the same time, opening its first store in Toulon, France. The Body Shop’s objectives The brand had two objectives: To build a strong reputation for Read more…

SMOOTHSKIN

Smoothskin – Youtubers explain the Benefits of Pulsed Light Hair Removal

Smoothskin is a brand of pulsed light epilators. Its hair removal system can help the consumers have silky smooth skin that never worry about stubbly legs or prickly underarms! SmoothSkin Muse is designed to help break the hair cycle and prevent regrowth, giving permanent hair reduction. At the end of 2016, the brand launched its brand-new model of epilator with a neat design and a formidable efficiency. The brand contacted us for promoting its new Read more…

Vente-privee.com: Boost an event sale via Influencer Campaign

Vente-privee.com is a commercial website that has developed the concept of event sales on the internet. In order to promote one of these sales, for the Fashion brand Claudie Pierlot, the site contacted us for setting up an influencer campaign. The objectives of Vente-privee.com The challenge was pretty complicated: We had to set up the campaign with a very short time notice, because the campaign has to be launched before the sales event. So we Read more…

Groupon

Groupon – Promoting Local Spa Care Offers Through Influencers

Groupon is one of the world’s leading French businesses. The brand wanted to appeal to influencers to promote spa treatments offered by the site groupon.fr throughout France. The goal is to bring content highlighting the wealth of Groupon’s spa treatments and show that it is a local offer that can be enjoyed with friends. The solution brought by Influence4you Groupon wanted to target primarily young women aged 18 to 35 and show that its offers Read more…

Dior

Influence4you & Dior commit to the association with “WE.org”! #Diorlovechain

In order to reinforce the Communication  Campaign « What would you do for love ? » for the Miss Dior perfume, represented by the muse of the brand: Natalie Portman, the brand Christian Dior wanted to set up an Influencer Campaign to raise funds for the association“WE” CHARITY ORGANIZATION. This organization aims to improve the education for girls and young women in more than 45 countries around the world. For each post photo or video Read more…