The Top 12 Sports Influencers of 2021 Even though fashion, beauty or food are the most popular topics on social media, sport has also been on the rise in recent years. So much so that sports such as running, cross-fit, yoga are making a comeback. Sports influencers not only have influence, but they also have significant engagement […]
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Influence4You becomes the first influencer marketing company to commit to the climate by investing in CO2 capture projects Aware of the ecological issues related to social media posts, Influence4You is implementing various actions to reduce the environmental impact of its influencer marketing activity. Scrolling through a news feed, posting a photo or going Live
Top 12 Food Influencers in 2021 Amongst the thousands of blogs, YouTube channels and cooking accounts burgeoning online, Influence4You has selected its top 12 food influencers in 2021. Whether they are Instagrammers, YouTubers, TikTokers, chefs, or entrepreneurs, they’ve accumulated followers and likes, and are all driven by the same passion: food. You don’t need to
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The Top 10 Family Influencers in 2021 Are you expecting your first child and thinking “what ‘do I do now?”. Are you struggling to balance work and family life? Don’t worry, you’re not alone! You will find plenty of families online to relate to! On top of providing you with practical tips and hacks, these
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How Much Does Influencer Marketing Cost? It’s not easy to evaluate the cost of an influencer marketing campaign. This is because influencer rates depend on several factors. Here are the things you need to know to estimate the price of an influencer-led marketing campaign: Level of influence (reach and engagement) Industry or product type Involvement
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Influence4You wins at the 34th Grands Prix COM-ENT The annual COM-ENT awards bring together the most inspiring work done in the communications sector. This year, out of 177 candidate campaigns, 6 of the most inspiring were selected. We are extremely honoured to have won the Bronze award for the category ‘Prix de la campagne d’intérêt
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Influence4You takes home a new award at the Grand Prix Influence 2021 awards 2021 by Stratégies! The communications and marketing magazine ‘Stratégies’ organized the ‘Grand Prix’ of Influence 2021, which brings together all actors in influence marketing. We are very proud to have won the Gold award for the category ‘PR /integrated public influence /
The 10 most popular TikTokers After it was created in 2017 in China, TikTok became the most downloaded app in the US in 2018. TikTok is now the fastest growing social network, and brands are starting to watch this space more and more closely. By bringing music to the social media game, what started off as
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Our favourite influencer marketing platforms Influencer marketing has become a pillar of marketing strategies when it comes to promoting a brand and its services or products. As it is more affordable than running a TV commercial or traditional outdoor and transit advertising, and more targeted than a page in a magazine, influencer marketing has earned an
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Top 10 Sports & Fitness Influencers Even though fashion, beauty, and food are the most recurring themes on social media, sport and fitness have also found a growing audience on the Internet. To the extent that sports like running, crossfit, and yoga have are making a comeback. Sports influencers not only have influence, but they
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Influence marketing for CEO’s: The new expert book by Influence4You Measure and maximize the ROI of your influence campaigns Discover the new book by expert Stéphane Bouillet, the founder of Influence4You. 180 pages of expertise and advice to help you understand why influence marketing is such an effective type of media, with a particular
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Influence4You and Livereach join forces and launch a technology partnership dedicated to e-retailers Livereach allows you to easily manage influencers’ sponsored posts (collaborations with brands/products), negotiate image rights and above all, integrate the content into your website or newsletter with the aim of significantly increasing your purchase conversion rate. For example, if 4 instagrammers present the exact same pair
Hello, I’m Stephane, the CEO of Influence4You. Today I am going to show you how to really measure the impact of your influence marketing campaign. As for myself, you may be asking yourself what the reach and engagement rate really means. The answer is, not a lot. They are necessary, as these are the base
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Top 10 TikTok Influencers TikTok is the world’s second most downloaded app and the fastest growing social network. Take a look at some of the most creative influencers on TikTok! 1 – Loren Gray 38M followers Loren Gray is a 17-year-old dancer, actress, musician, and internet celebrity. @lorengrayI still get butterflies ♬ I.F.L.Y. –
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