10 Trending TikTok Challenges in 2022 2021 was a record year for the social network TikTok, known for its challenges. The latter are often accompanied by catchy songs and continue to entertain a growing community. Participating in the numerous challenges is also a way for influencers and brands to make themselves known on the social
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The Most Popular YouTubers of 2022 YouTube is the second most popular and most visited website after Google. YouTube has become a home to more than 2B+ active monthly users globally. It has become a way to live for many people. Since one can easily watch videos on YouTube millennials prefer to use YouTube to
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The Best Instagram Hashtags in 2022 (By Topic) Instagram hashtags are essential for expanding your reach, gaining followers and engaging your audience. They should be included your social media strategy as using them has clear benefits for your account and for beating the social network’s algorithm. Influence4You presents the best hashtags in 2022. What hashtags should you use to
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Brand and influencer partnerships: regulations in Spain, Germany, Italy, France, Belgium, UK Sponsored posts don’t just concern the biggest influencers but the smallest ones too! These posts have become widespread on all social networks as influencer recommendations are a powerful marketing tool. Be careful though, as in Europe, influencer marketing is increasingly regulated. What are the
Snapchat Live Shopping features for brands and influencers Since its creation, Snapchat has positioned itself on virtual reality to become the undisputed leader. The social network is ever more innovative in the features it offers to Snapchatters (stories, filters and lenses, AR, “spectacles” glasses, geofilters…). More recently, Snapchat is increasingly turning toward social commerce including the ability
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Partnerships, Product Placements and Collaborations on LinkedIn – regulation and tips LinkedIn works a little differently than other social networks. It is a mix between Facebook, Twitter and a blog. Users can write articles, share photos or posts and put them on the news feed. Post recommendations change according to the user’s interests, and everyone is
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Pros and Cons of Influencer Marketplace Every brand aspires to have true brand fans who can fall in love with their products and can promote it if they own them, similarly, every influencer desires to partner with their personal favorite brand. This becomes more possible with an Influencer Marketing Platform also called Influencer Marketplace. An
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Long-Term Influencer Partnerships Brands are able to build a long-term partnership with their influencer partners, and influencers are capable of maintaining trust with their audience when they promote the same brand over a long period of time. Therefore having a long-term influencer partnership can produce great results. Benefits of a long-term partnership 1. Higher
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5 TikTok Trends to Keep an Eye on in 2022 For the past two years, TikTok has been the centre of attention for a lot of people. Agencies, governments, influencers and social media experts are all looking at this new phenomenon that has come from China and broken all records. If you thought that in 2022,
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Everything You Need to Know About Instagram Video Formats Make video easy and more accessible. This summarises the purpose of Instagram in a few words. In October 2021, the social network decided once again to change the layout of its features. No more IGTVs that never really found their place. The team brought together all formats,
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Partnerships, Product Placements and Collaborations on TikTok – regulation and tips The biggest influencers are experienced and are often accompanied by agents or professionals like the agency Influence4You to assist them in their product placements and campaigns. Many influencers, however, are just starting out and don’t always know how to comply with the law in relation to product
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YouTube Shorts – How to Take Advantage of this Format To compete with TikTok and Instagram Reels, YouTube has also made the shift towards short video. YouTube Shorts were revealed in September 2020. At first, they were only accessible to a group of beta testers. 9 months later, the platform opened up the new feature to more than
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Live Shopping and Influencer Marketing Guide Live Shopping (or Livestreaming) is a phenomenon in Asia and more specifically, in China. Live Shopping and Chinese influencer figures are staggering: the Live Shopping market is expected to reach 154 billion euros in 2021 This represents 4.1% of e-commerce in China in the first 6 months of 2020, more than 10 million livestreams were
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How to create engaging Instagram stories All Instagram users should consider Stories as an invaluable tool of the platform as they are so effective in terms of visibility and engagement. They have a high engagement rate, with more than 450 million viewers every day. They have an average click rate of 28% and 15 to 25% of social media users
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