Brand and influencer partnerships: regulations in Spain, Germany, Italy, France, Belgium, UK Sponsored posts don’t just concern the biggest influencers but the smallest ones too! These posts have become widespread on all social networks as influencer recommendations are a powerful marketing tool. Be careful though, as in Europe, influencer marketing is increasingly regulated. What are the […]

Long-Term Influencer Partnerships Brands are able to build a long-term partnership with their influencer partners, and influencers are capable of maintaining trust with their audience when they promote the same brand over a long period of time. Therefore having a long-term influencer partnership can produce great results.   Benefits of a long-term partnership 1. Higher