Key Opinion Leaders (KOLs): Guide for Business What are Key Opinion Leaders (KOLs)? KOLs are marketers or brand managers that have the ability to influence and shape the opinions of consumers. KOLs can be organizations, brands, or individuals who have a strong status on social media that their recommendations and opinions are taken into consideration […]
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YouTubers: the best way to reach your marketing objectives (versus traditional paid media) We measured the impact of campaigns with YouTubers and compared it to “classic” paid media on YouTube. The results are enlightening and sorted from 1 to 10. You will see why later on in the article. What are the key
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Product Placements on YouTube – Regulations and Tips Product placement is now a very common practice on YouTube, and many YouTubers no longer hesitate to seek partnerships with brands in order to professionalize their content and generate income. It allows them to improve the quality of their videos and to offer increasingly rich content. With rules to
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Top 5 Criteria to Evaluate your Influencer Campaign To get better results, every campaign needs to be analyzed and optimized accordingly. Each campaign can have various goals such as visibility, engagement of your target audience, CTR, or increased conversions. Hence it is absolutely crucial to define your goals and objectives to analyze the results and
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Instagram Collaboration: Benefits of Collaborating with Instagram Influencers Do you want to boost your social media engagement? Have you thought of collaborating with influencers on Instagram? All brands expect more out of their social media presence, but using just one business account you are limited to a smaller audience or can say the same
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Instagram launches Instagram Video and ends IGTV It’s the end of IGTV. Instagram wants to highlight video content and is launching Instagram Video. Influence4You reveals all on this change. Video content in a single tab On Instagram, videos longer than one minute were until now available in the IGTV section with a different format from the
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How to launch a successful influencer campaign? The new version of word-of-mouth marketing is Influencer marketing. Influencer marketing helps the brands to provide recommendations and referrals through social media influencers which acts like a big personality for the common people whom they trust and follow. It is important for brands to collaborate with the right
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The best live shopping campaigns from online retailers (Carrefour, Fnac-Darty, Boulanger, Cdiscount, Leroy Merlin…) Online retailers and manufacturers launch Live Shopping campaigns Many brands have become involved in this trend, including Carrefour, Fnac-Darty, Boulanger, Cdiscount, Leroy Merlin, Clarins, Sephora, Samsung, Adidas, Krups, Lancôme, Amazon, AliExpress and many others. These brands cross all economic
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7 inspiring examples of Live shopping video replays from influencers Live Shopping (or Livetreaming) is the latest phenomenon. To ensure results, you will certainly have to work with an influencer. But what type of camapign can be set up? In this article, we will show you 7 examples of Live Shopping video replays to inspire you!
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Linkedin Live Shopping Features for Brands and Influencers Find out what LinkedIn live shopping features are available now and what’s in store for tomorrow as well as our tips for running a successful influencer campaign. Live features now on LinkedIn: LinkedIn, a B2B social network recently launched a live streaming feature. It offers
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Top 10 Spanish Influencers Influencers are an excellent opportunity for brands to communicate with their audience. With their engaged and loyal communities, they allow for effective campaigns that can reach a wider range of consumers than ‘ordinary’ advertising would. Of course, these content creators exist everywhere in the world! We had already packed our bags to visit
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Instagram Live Shopping Features for Brands and Influencers Live Shopping is going to be particularly big on Instagram and if you haven’t realized the importance of this new phenomenon yet, we invite you to also read our article Livestream Shopping in France: Key Figures. In the meantime, find out what Instagram live shopping features are available now
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YouTube Live Shopping features for brands and influencers Find out what Live Shopping features are available now on YouTube, what’s in store for tomorrow and our influencer campaign tips. Live features now on YouTube: Live has been around for a few years now on YouTube. Here are the possibilities: Tag a product or
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TikTok Live Shopping Features for Brands and Influencers TikTok is the social network of the moment, coming straight from China. Its Chinese equivalent, Douyin, has long had Live Shopping features. Indeed, the Chinese market is more developed in this field than in the rest of the world. In this article we will share with
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Facebook Live Shopping Features for Brands and Influencers Find out what Facebook live shopping features are available now and what’s in store for tomorrow as well as our tips for running a successful influencer campaign. Live features now on Facebook: View and reply to live comments Let the community know about
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