How to Make Money on TikTok: The Ultimate 2026 Guide
TikTok creators who make a living from their content are often young, highly creative, and incredibly prolific. While the top stars earn millions, there is still plenty of room for new creators to monetize their activity and secure a regular income.
If you are an influencer looking to turn your clips into cash, here is Influence4You’s roadmap to TikTok monetization.
Spoiler Alert: The easiest and fastest way to get TikTok partnerships is in Point 9: Join the Influence4You community of 220,000 influencers!
1. Create High-Octane Content (The Foundation)
To earn money on TikTok, creativity is your currency. Unlike Instagram or YouTube, where community building is slow, TikTok’s algorithm allows unknown creators to go viral in weeks.
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Focus on Content, Not Just Followers: On TikTok, engagement is king. If your content is high-quality, it will be shared and reshared. Focus on the video first, and the community will follow.
2. Find Your Niche
Be a specialist, not a generalist. A creator with 10k views per video in a high-value niche like Real Estate or Finance can earn 100 times more than a comedy creator with the same views.
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SEO Matters: Use relevant keywords and hashtags so the algorithm knows who to show your videos to.
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Long-Form Content: Don’t forget that TikTok is pushing longer videos now. Mastering the long-form format can give you a serious competitive edge.
3. Receive Virtual Gifts and Donations
During TikTok Lives, your audience can send you virtual gifts purchased with “Coins.” These gifts are converted into “Diamonds,” which you can then withdraw as real money via PayPal.
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Requirements: You need at least 1,000 followers to go Live.
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Ethics: We recommend using this transparently—explain to your fans how their support helps you produce better content.
4. Join the TikTok Creator Rewards Program
TikTok pays creators directly through its official fund (formerly the Creator Fund). While the exact payout per view can vary, some estimates suggest roughly €20 per million views.
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Eligibility: You must be 18+, reside in a supported country (France, UK, Germany, Italy, Spain, USA), have at least 10,000 followers, and have gained 100,000 views in the last 30 days.
5. Collaborate with Brands
Brand partnerships are the most lucrative way to make money. Brands need TikTokers to reach specific niche audiences.
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Rates: On average, a TikToker earns €0.01 to €0.02 per sponsored view. A video reaching 100k views could earn you €1,000.
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Authenticity: Only promote products that align with your editorial line. If you promote a “bad” product, you risk losing your audience’s trust.
6. Comply with Influencer Transparency Laws
Transparency isn’t just a best practice; it’s the law. In many regions (including the EU and USA), you must use TikTok’s “Commercial Content” toggle to display a clear disclosure throughout the video.
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Simplify the Process: Instead of cold-emailing brands, use a platform like Influence4You. We connect you directly with brands and current campaigns, allowing you to focus on creating.
7. Sell Your Own Products & Live Shopping
Why only promote others when you can sell your own?
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Merch & E-commerce: Use tools like Shopify to launch your own line.
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A Word on Dropshipping: Be careful. If your followers receive low-quality products from overseas, you lose all credibility. Partner with reliable suppliers.
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Live Shopping: This is a massive trend. Download our Free Guide to Live Shopping and Influencer Marketing here!
8. Become a TikTok Consultant
Many brands are lost when it comes to TikTok. You can monetize your expertise by consulting for companies, helping them understand the algorithm, and creating their content strategy.
9. Multi-Platform Promotion (Cross-Posting)
Increase your reach—and your rates—by posting your TikToks as Instagram Reels and YouTube Shorts.
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Tools: Use platforms like Repurpose.io to automate your cross-platform distribution and save time.
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Join the Leader: Register on Influence4You to access campaigns across all your social networks.
10. Get Inspired by Successful Campaigns
Looking for creative hooks? Download our free book: 50 Creative Ideas for Your TikTok Campaigns.
11. The UGC Trend: No Following Needed!
User-Generated Content (UGC) is the newest way to get paid. Brands need “TikTok-style” videos for their own ads and social accounts. They hire creators (even those with 0 followers) to film these videos.
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Start Today: Use UGC-specific platforms within Influence4You to find these missions. You get paid for your creation, not your reach.
12. Affiliate Marketing in Your Bio
TikTok allows you to put a link in your bio. Use it! By joining an affiliate program, you earn a commission on every sale made through your link.
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Universal Affiliate Links: Influence4You gives you access to 350,000 affiliate programs (Amazon, Nike, etc.) so you can start earning immediately.
Ready to start earning? Join the Influence4You community today!
