How to Become a YouTube Influencer
Influence4You tells you all you need to know on how to become a YouTube influencer.
Why do you want to become a YouTube influencer?
This is the first question you’ll need to ask yourself if you want to get started on YouTube. Even before you buy a professional camera or lighting. Would you be satisfied with a few thousand followers and recognition in your field? Do you plan on making a living from it? Would you be frustrated if you only have a few thousand followers and not millions like the biggest social network stars? It is important to have a clear goal.
What are you specialised in and what is your target audience?
Are you an expert in a particular field? Or passionate about a sector? For example, you may be a teaching professional and want to create content to share your tips and sell your courses. No matter what field you choose, it is best to select a precise niche. This way the content you produce will bring real added value to your target audience. One of the keys to being a successful influencer is persistence.
If you don’t like what you post, you probably won’t be able to post content regularly for months or even years before you are successful.
Who are the competition and what do they do?
Once you have an idea of the niche you want to focus on, don’t hesitate to carry out an analysis, even a quick one, of what influencers in the sector are doing. Which videos get the most views? What hashtags do they use? This will give you a broader idea of what works.
Are you OK with criticism?
Unfortunately, the more exposure you get on YouTube, the more criticism you will receive. This is part of being an influencer even if they very often speak out against it. Do you want to share everything about your life, or do you want to keep some of it to yourself to prevent people judging? You can decide to be yourself on YouTube or create a persona. In this case, it allows you to have a sort of protective barrier. “It’s not me who is being criticised, but my persona” can be your mantra, preventing you from being hurt in the event of harsh criticism.
Putting it into practice
Did you manage to answer, however briefly, all the previous questions? Great, let’s get to work and develop a plan for success and becoming a real YouTuber. Influence4You shares the best practices in the sector.
Learn!
No one is born an influencer and there is still no formal education available in influencing, so don’t hesitate to take matters into your own hands! You can find a number of very useful tutorials on the secrets of Google’s social network on YouTube itself. Influence4You‘s blog is also an excellent source of information to expand your knowledge.
There is no need to spend a fortune on training, there is quality content available for free on the net. Here is an excellent tutorial for creating a YouTube channel.
Perfect your content
To attract people to your profile and encourage them to follow you, you’ll need some equipment. A microphone and a good camera in particular for adequate video quality. However, there’s no need to spend a fortune, you can find what you need for very little.
Be engaging
To keep your YouTube video in the viewer’s mind you need to be engaging. To optimise your videos and show that your video is interesting, you’ll need to retain your audience and invite them to watch your entire video. Not an easy task in a world of swiping, where users get bored very quickly and move from one video to the next for hours. The first 10 to 15 seconds of your video are critical. You need to elicit users’ attention, be dynamic and present, and hook the viewer so that they stay.
Plan your content
You don’t need to plan ahead several months. But you could, for example, make a list of the topics you want to cover and schedule them. This allows you to have an overview of your content. Making a video on YouTube takes time and preparation. You have to find a subject, prepare the material, the set-up, do the shooting and then the editing. A lot of work for a video a few minutes long. So set aside one day a week in your schedule to shoot your videos. This will allow you, even with the ups and downs of daily life or your professional life, to devote time to your channel.
Promote your content
Using the right hashtags, choosing a good topic, having made a nice video, that’s good! But that won’t get you off the ground right away. To get more views, and therefore more subscribers, you will have to sell your content by promoting it everywhere. Do you have an Instagram or Facebook account? Share your new YouTube video. Do you have a good email customer database? Send them your new video! In short, start talking about it! Share, as the views won’t come by themselves!
Monetise your YouTube channel
To become a real influencer on YouTube and make money from your channel, don’t just rely on partnerships or potential collaborations with brands. There are many ways to monetise your channel and get paid. Influence4You offers some tips in this article.
Be patient and persistent!
Don’t be discouraged and keep going. If your content is consistent, attractive, authentic and you bring real added value, you’ll make it. It’s a lot of work to become a YouTube influencer, but persistence is key. Do it with passion, self-belief and creativity. Get involved, spread positivity, and interact! Your efforts may pay off!
If you need to be put in touch with brands for partnerships and campaigns, don’t hesitate to sign up to the Influence4You platform and read our article on the regulations regarding YouTube partnerships.
