Top 10 Italian Influencers in 2022
Today we continue our little tour around the world that we started over a year ago with our German influencers article. The country we are going to talk about has a warmer climate and is surrounded by the sea: it’s Italy.
Similar to France in terms of population, Italy is full of influencers, some of them extremely popular in their country. Fashion, food, art, design… we’re going to cover all these topics, and more while introducing you to the best Italian content creators.
So put on your summer clothes and sunglasses, and let’s go!
Chiara Ferragni
With over 22M followers, Chiara is Italy’s best-known and most followed influencer. She never stops conquering Italian and global crowds. She was one of the first to create a blog in 2009, and has gained experience and popularity to this day. She has collaborated with some of the biggest brands and is now the head of a world-renowned store, The Blonde Salad. On her Instagram feed she shares photos of her daily life, her little family, her big projects and her magazine appearances.
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Mariano Divaio
Mariano is also a blogging pioneer. He opened his blog in 2009 to talk about men’s fashion as well as street culture. Over time, he has built a strong Instagram community of over 6M followers. You’ll find many articles on these topics on his blog as well as details on his collaborations with major magazines. You can follow his everyday life on Instagram: his feed is full of pictures of his family and his latest projects.
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Beatrice Valli
This young woman became famous thanks to an Italian television show. Since then, Beatrice has built a solid career as an influencer with almost 3M followers on her Instagram account. She posts a lot of lifestyle and family life content. But you’ll also find beauty and fashion content on her feed. Her slight sepia toned images radiate authenticity.
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Chiara Biasi
She is the second Chiara in our listing. With 3M followers, she is a little less popular than Chiara Ferragni but is still very well known in Italy. You can follow her many, many fashion projects on her Instagram, as well as her occasional beauty projects.
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Benedetta Rossi
In the last few years, this young Italian cook has made a name for herself on Instagram. She launched her career posting recipes on her blog, Fatto in Casa de Benedetta which has been an enormous success. On her Instagram, you’ll find mouthwatering pictures of her creations. You can also get a peek into her family life, latest projects … and see all the recipes associated with the beautiful pictures that Benedetta posts.
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Fabio Atanasio
After studying law, Fabio decided to choose a different path. He finally ended up launching his own blog on Italian fashion and craftsmanship. He also works as a men’s fashion consultant and a journalist for major Italian and international fashion magazines. He is a true expert in the field of men’s fashion. His Instagram account is very comprehensive and up-to-date and all lovers of fashion will enjoy it!
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Eleonora Carisi
A few years ago, Eleonora opened a shop in Turin. This allowed her to develop a career as an influencer. She is now a very popular content creator in Italy. She recently co-founded a digital content production company that encourages and showcases young influencers. As for her Instagram, it is very diverse, artistic and poetic. Her feed is very nice to look at thanks to wonderful pictures and inspiring quotes.
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Lorenzo Liverani
Lorenzo is a Milanese designer who started his blog in 2012. His blog is very creative and detailed, and his outfits are always sophisticated and elegant. Always stylish with its artfully crafted and polished shots, Lorenzo’s feed is a must see for all men’s fashion enthusiasts!
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Veronica Ferraro
Veronica became famous for her blog, The Fashion Fruit. She is now world-renowned and has made the covers of some of the most famous magazines. On Instagram she shares with her community content from fashion weeks and her projects. She recently co-founded an online coaching site, Don’t Judge My Journey. It is dedicated to helping people become the best version of themselves!
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Nicoletta Reggio
Nicoletta was well known in Italy for her blog, Scent of Obession. Today shut down, her site allowed her to foster a beautiful community on Instagram. Her followers can join her throughout her travels, her projects and her life.
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Our little tour of Italy is now over. We hope that it has given you new ideas of campaigns in this beautiful country.
Influence4You can help you set up all your campaigns in this country!
