Top 10 Instagrammers of 2022 in the USA

Top 10 Instagrammers of 2022 in the USA

Top 10 Instagrammers of 2022 in the USA

Instagram is a highly visual social media channel, and therefore is in many ways the perfect medium for brands to tell their story. All they need to do is to ensure that people actually see their Instagram images and engage with them.

A few well-known brands have built up sizeable Instagram followings themselves –  Nike with 186 million followers and Victoria’s Secret with 70.9 million followers have done an amazing job with their own accounts. However, this is well beyond the capabilities of most brands. The average company can reach a much higher audience by working with one or more influencers. But finding influencers on social media containing more than 100M+ profiles can be daunting to brands. That is the reason that influencer platforms were first set up – to simplify the influencer search process for brands.

It is not a simple process determining who the top Instagram influencers are, and it would be impossible to categorically state who were The top 10 Instagrammers.

Therefore, we listed only the top 10 Instagrammers in terms of the number of followers. We decided to limit this ranking to “real” influencers, meaning we didn’t count celebrities (actors, singers, or reality TV stars for example) or other public figures (politicians, famous sportsmen, and other famous personalities who wouldn’t have needed social media to achieve their fame).

Furthermore, we also didn’t include famous and luxury brands for example – Nike, Victoria’s Secret, Louis Vuitton, Chanel; or travel brands such as NatGeo, and renowned football clubs that are part of the overall top Instagram accounts. In short, we only wanted to see who are the influencers with the biggest followings on Instagram; influencers whose main activity on social media is to create engaging content for their digital communities online, and that brands can collaborate with.

Without further ado, here’s our ranking of the Top 10 Instagrammers of 2022 in the USA!

1. Dixie D’Amelio

25.1M followers

Dixie Jane D’Amelio is an American singer and social media personality known for her videos on the social media platform TikTok. D’Amelio is the elder of the D’Amelio sisters. She was born in Norwalk, Connecticut. In 2020, she starred in the YouTube web series Attaway General and recently released a second single with Wiz Khalifa. She has also gained more popularity and followers on TikTok bringing her to the Top 6 in The 10 most popular TikTokers in 2022.

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2. James Charles

24.1M followers

James Charles Dickinson is an American beauty YouTuber and makeup artist. His early years of internet fame led him to become the first male CoverGirl model and garnered him an appearance on The Ellen DeGeneres Show. Today, Charles has 25.7 million subscribers on YouTube, 24.1 million Instagram followers, and 36 million followers on TikTok.

3. Cameron Dallas

22.4M followers

Cameron rose to fame in 2012 with his comedic Vines, becoming one of the most followed accounts on the former social media platform. He was known for his pranks on friends and family. Since then, he’s also starred in films and TV, as well as in music, releasing his own single in 2015.

4. Loren Gray

22.4M followers

Loren is a 19-year-old American dancer, actress, and musician. She grew a large following on social media platforms like Instagram and TikTok. This also allowed her to gain the visibility to start her own music career, releasing her first singles after signing a record deal with Virgin Records. Loren also ranks Top 7 in the listing of Top 10 TikTokers of 2022 in the USA.

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5. King Bach

21.6M followers

Andrew Byron Bachelor, better known as King Bach is a Canadian-American Internet personality, actor, composer, rapper, and comedian who rose to fame on the now-defunct video-sharing service Vine, where he had 11.3 million followers, making him the most followed user on the platform.

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A post shared by King Bach (@kingbach)

6. whinderssonnunes

52.7M followers

Whindersson Nunes is a Brazilian comedian and started as a YouTuber with comedy videos in 2013. His channel became the most subscribed to in Brazil 3 years later. Now 52.7M followers strong, he currently ranks as the 64th most popular Instagram account overall amongst famous actors, singers, other celebrities and brands, and first in our ranking. His YouTube channel is also in the top rankings of the most popular YouTube channels ever.

7. Lele Pons

44M followers

Eleanora Pons, or Lele Pons, is a Venezuelan-American celebrity who started her career on social media. An influencer, actress, singer and model, she became famous on now-defunct Vine before it shut down in 2016, becoming the first “Viner” to reach one billion loops. She then focused on creating comedy content for YouTube, where she has amassed over 17M subscribers. She is a brand ambassador for Tarte Cosmetics and collaborates with many brands, and has also branched out into singing and modeling.

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Une publication partagée par Lele Pons (@lelepons)

8. nusr_et

35.6M followers

This chef has gone viral with #saltbea. Nusret is by far the most popular cooking influencer. Unless you’ve been living in a cave, there’s no way you’ll have missed his famous hand gestures for adding salt to food!

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Une publication partagée par Nusr_et#Saltbae (@nusr_et)

9. Amanda Cerny

24.8M followers

American vlogger Amanda Cerny makes funny videos on YouTube. Her peppy personality earned her huge amount of followers on many social media channels. She’s also an actress and even a UN ambassador.

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Une publication partagée par Amanda (@amandacerny)

10. Zach King

24.3M followers

Former Vine creator Zach King has grabbed everyone’s attention with his “digital magic” videos and family fun. He started his social media career on YouTube in 2008. His playfully filmed optical illusions have also earned him third place on TikTok’s top rankings with over 60M followers.

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Une publication partagée par Zach King (@zachking)

To find the real-time stats and figures of an influencer(number of followers and how they evolve) as well as those for celebrity influencers, don’t hesitate to subscribe to Influence4You’s influencer discovery platform. You will be able to filter your searches with relevant criteria and verticals such as cooking, lifestyle, sports, and travel, for example.

This will allow you to optimize your Instagram marketing campaigns and reach your objectives, whatever they may be– brand awareness, lead acquisition, sales, traffic, etc.

For more information, visit our website here: Influence4You

And if you are looking to launch your next influence campaign, contact us here

Ecrit par Kevin Le Guyader

International Digital Marketing Manager

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