Top 10 Gaming Influencers In 2022
Now that video games are spearheading the cultural sector (yes, even ahead of cinema and music), gaming influencers have become veritable superstars on social media. Indeed, gamers are the new idols of the digital era and amass millions of views on their YouTube channels. Since it became a professional discipline in 1997, e-sports have gone from strength to strength, today followed by millions of viewers on Twitch, the number 1 streaming platform for video games.
Whether they are YouTubers or professional gamers, gaming influencers have a growing impact on their communities. Some of them have become real marketing assets for video game developers and distributors, as they increasingly turn to influencers’ services.
Influence4You has selected its favorite gaming influencers for 2022. Discover our list below, no rage-quit necessary.
The scariest yet funniest
Mark Fischbach dropped out of college to find what’s now an almost 30 million subscribers strong success as a gaming influencer, ranking him well within the top 50 YouTube channels. His games are mostly in the horror genre. Don’t let that scare you off, however, as he always puts a hilarious comedic spin on his videos. That way a joke or sarcastic comment is never too far off.
The most comprehensive
Seán William McLoughlin is best known for his entertaining Let’s Play series, which placed him top of the Irish gaming influencer scene. His channel gives fans detailed video reviews of practically every game out there, not focusing on a specific genre. This makes him interesting to all types of gamers. Jacksepticeye also has more than half a million Twitch followers. In addition, he’s found extra popularity as a comedy vlogger and voice actor.
The most child-friendly
Jelle Van Vucht from the Netherlands describes himself as a “child-friendly” YouTuber, and his comedy and emojis certainly give him that energy. He became successful with his Fortnite videos, but recently it’s his reactions and tactics when playing Among Us that really grab his audience’s attention. The YouTuber is also behind YouTube channel GTA5Videos, which promotes entertaining content by other creators of the gaming community. An entrepreneur, Jelle runs other businesses including his official merchandise line that can be found on the ‘Jelly Store’.
The Game Theorists
The most out-of-the-box
Standing out from the usual walkthroughs and commentaries, MatPat’s videos are focused on figuring out what lies behind gamers’ favorite video games. The channel’s “nerdy theories” have found a huge audience eager to check out their smart gaming videos on the science, technology, history and stories behind games. For example, are the combinations for Minecraft really endless? What are the behavioral reasons that explain Fortnite‘s success, and do video games cause violence?
The most professional
Daniel Middleton is a pro gamer, but also one of the highest-paid YouTubers as pointed out in Forbes Magazine in 2017. Back in 2012, Dan started by posting Minecraft review videos and got attention with his interesting stories. Today the British pro-gamer, author, and influencer reviews many different games and makes regular appearances on TV. He’s also been asked to be the guest speaker at several Insomnia Gaming festivals.
The most Call of Duty fun
Her favorite game? Call of Duty. UK-based Alia Marie Shelesh proves video games isn’t just boy’s territory as the top female gaming influencer– actually, one of the top YouTubers overall. Beyond her gameplay videos focused on FPS games, you can find TikTok reactions, life hacks, vlogs, and even relationship advice. This YouTuber’s quirky and fun personality is what’s brought her so much popularity. Her reviews of “naughty games”, for example, are pure “lol”.
The most game inspired
Evan Fong also dropped out, leaving the University of Pennsylvania to become a major gaming YouTuber and vlogger. His montage videos and gameplay narration even earned him a Shorty Award nomination in 2016 in the gaming category. The Canada-based internet personality is now one of the biggest names in the gaming industry. He is an inspiration for his many gamer fans who enjoy his exciting videos, challenges, and collaborations with other gamers in multiplayer games.
The most informative
With his walkthroughs of popular titles such as Call of Duty or Halo, Tom Cassell has grown a huge following as a YouTuber on his channel ‘TheSyndicateProject’ and on Twitch. His audience enjoys his informative videos and tutorials of how to play or get unstuck from parts of a game. Tom was actually the first gamer to reach more than a million followers on Twitch. He has become such a recognized name in the gaming world that Syndicate even worked with Marvel Avengers Academy by becoming the voice of Loki in their mobile app.
The newest to the game
As one of the youngest gaming influencers out there, Harrison is definitely one to keep an eye on. Sharing his gameplay and tutorials for trending games such as Fortnite and Rocket League, Fruity delivers content that go from 2 min gaming hack tips to 2 hour long playthroughs. In addition to light-hearted and entertaining videos, Fruity engages with fans through Q&As, product giveaways, but also on other social media such as Instagram and Snapchat. Most interestingly, you’ll find him on Twitter, where his gaming-related questions get his audience discussing.
The most random Minecraft stories
Jess Bravura is a Minecraft player famous for her “Minecraft Diaries”, though lately she’s also taken to Among Us. Her imaginative and often absurdly random scenarios make for creative and unique stories. She also has thousands of followers on other social media platforms such as Instagram, Twitter, TikTok and Facebook, where she shares her anime and personal life as a mother.
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