The Body Shop is a British skin care and perfume company, reknowned for its commitment against animal testing, its involvement in fair trade and its focus on environmental preservation.
At the end of the summer of 2016, The Body Shop launched a new range of products: Expert Masks while, at the same time, opening its first store in Toulon, France.
The Body Shop’s objectives
The brand had two objectives:
- To build a strong reputation for its Masks Experts’ products among a very precise target audience.
- To generate in-store traffic in its new shop in Toulon.
Influence4you’s insights and our setting up of the communication.
The two objectives made the campaign very interesting: we had to find Youtubers with a national audience while also identifying the ones with greatest influence in the region of Toulon.
We picked two profiles of influential Beauty Youtubers who both made a video dedicated to the new The Body Shop’s mask range.
The Youtubers were Georgia Horackova, 658,000 subscribers on her YouTube channel at the time of the operation, and Adrianne Trends, 145,000 subscribers.
Both of them live in the south of France and have a very strong influence in the region.
The two videos provided excellent visibility to the new mask range of the Body Shop and, with an audience almost exclusively located in the targeted area, it was the perfect match.
Georgia and Adrianne also shared a contest offering to their subscribers the opportunity to win invitations to an exceptional meet-up at the Toulon’s store offering it a strong visibility and driving traffic from potential customer traffic..
KPI of the campaign
The videos posted on Georgia’s and Adrianne YouTube Channels reached a total of almost 500,000 views, giving the Masks Experts and the new store a great visibility.
With the various posts made on Twitter, Facebook and Instagram publications announcing the meet-up with the two Youtubers, the total have reached more than 2.1 million views.
The videos of the operation
[embedyt] https://www.youtube.com/watch?v=mgjI8rZvpCo[/embedyt][embedyt] https://www.youtube.com/watch?v=0NKM5HVB5pM[/embedyt]
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