The best influencer marketing platforms

The Best Influencer Marketing Platforms in 2021

A few weeks ago, we presented our review of the best influence platforms in France for 2020. This time we’re back with a selection of 36 international platforms in which we review their main characteristics, their countries of origin, the number of influencers and social networks on which they operate as well as our expert opinion on their performance.

[Featured Platform]: Influence4You

Influence4You, based in Paris, is the leading platform on the influence market in France. It allows brands to launch influencer campaigns on networks as wide as YouTube, Instagram, Snapchat, Facebook, Twitter and Blogs. The ease of use of this tool allows any advertiser to obtain instant awareness to promote products or services. Influence4You has implemented nearly 6,000 campaigns in 2018 and counts among its clients: L’Oréal, The Body Shop, Asos, Lancôme, WarnerBros, Garnier, Vilebrequin, Baidu, Häagen-Dazs, Skittles, Universal Music, Pierre Ricaud, and many others.

Main features:

  • Engagement: the platform offers a base of more than 130,000 influencers, from micro-influencers to Key Opinion Leaders (KOLs). Brands can reach a highly engaged audience with Micro Influencers, relay a message with Middle Influencers and get instant awareness with KOLs.
  • Efficiency: Influence4You allows you to sort influencers according to interests, number of followers, countries, or specific languages, among others. The platform also has an algorithm to select the influencers that can best fit each campaign. The internal messaging system also allows you to contact influencers and finalize all the steps of the collaboration in a simple and efficient way.
  • Flexibility: More than 1,300 brands and agencies, primarily European but also global, have collaborated with Influence4You. This figure is explained by the agency’s reputation, which has been present in the influence market since 2012 and its two simple offerings: Start-Up and Advertiser/Agency.

Country: France

Date founded: 2016

Number of influencers: 130,000

Social networks: Youtube, Instagram, Blog, Twitter, Facebook, Snapchat, Tik Tok

Our rating of Influence4You:

List of the best influencer platforms in alphabetical order:

Blogfoster

Blogfoster

Blogfoster is a German influencer platform founded in 2013. With more than 35,000 influencers to its credit, Blogfoster offers advertisers customized campaigns. Each campaign is accompanied by a member of the team who ensures everything runs smoothly. Although the platform offers campaigns on almost all social networks, it still specializes in campaigns for bloggers.

Country: Germany

Date founded: 2013

Number of influencers: 35,000

Social networks: Blog, Instagram, Youtube, Facebook, Twitter

Our rating of Blogfoster:

Blogmint

Blogmint

Blogmint is a platform that connects Asian brands and influencers. It allows you to identify and convince specific influencers to create quality media content. From brand awareness to product launch, Blogmint is an effective tool for collaborating with Asian influencers. From an influencer’s perspective, the platform helps them connect with their favorite brands, test new products, have fun and earn a living while doing what they love: creating great content!

Country: India

Date founded: 2015

Number of influencers: 30,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Blogmint:

Brandbacker

brandbacker

This platform allows you to connect with over 20,000 influencers and creators to create content and promote it to an audience of potential consumers. This makes it easy to assemble a team of influencers to work with regularly to create content, get feedback, and promote brands.

Main features:

  •   Gain visibility: reach millions of followers and consumers in a specific market with high-quality influencer content
  •   Engage and educate consumers: leverage influencer content to create engagement with an audience through social networks, newsletters and blog posts.
  •   Influencer buying behavior: highlighting influencer content and comments on a site or product page to improve lead conversion.
  •   Improve brand accessibility: improve search engine optimization through content published by influencers on their channel, blog, vlog and websites.

Country: United States

Date founded: 2012

Number of influencers: 20,000

Social networks: Instagram, Youtube, Blog

Our rating of Brandbacker:

Buzzoole

buzzoole

Buzzoole allows you to create personalized campaigns in just a few steps while collaborating with great influencers who have an affinity for the brands they feature.

Main features:

  •    Choose the channel: depending on the objectives and the budget, the most suitable channel for a campaign can be defined.
  •    Find influencers: through their automated system it is easy to find the most relevant influencers for your brand, while saving time and money.
  •    Follow the campaign: you can follow the posts of the influencers and follow the evolution of the campaign step by step.
  •    Analyze the results: the platform allows you to analyze the results of the campaign with complete activity reports.

Buzzoole: Italy

Date founded: 2013

Number of influencers: 250,000

Social networks: Instagram, Blog, Facebook, Twitter, Snapchat

Our rating of Buzzoole:

Famebit

famebit

Bought by Google, Famebit is one of the largest standalone platforms for connecting brands and influencers on YouTube. It offers a marketplace for creating branded content. The platform offers very effective tools to enable quality collaborations adapted to the target audience.

Main features:

  •    Manage the content that customers see. With Famebit, free campaigns can be run, while maintaining control over content and comment approval, to manage all aspects of a campaign in one place.
  •    Flexible budgets: Famebit registration is free, and the budget is defined and therefore managed by the brand. Some brands spend tens of thousands of dollars on campaigns, but it is also possible to spend a few hundred dollars.
  •    Data-driven influencer marketing: finding the right influencer is crucial. With targeted campaigns and sorting of proposals it is easy to target the influencers that can ensure the best result for the brand.
  •    Branded content: view influencer profiles, analyze proposed content, send your own topics, and decide what branded content to post.
  •    Easy to create influencer campaigns: select the platform on which proposals will be received, choose the type of partnership, provide a summary of the product and service and define a budget.

Country: United States

Date founded: 2013

Number of influencers: 300,000,000

Social networks: Youtube, Facebook, Twitter

Our rating of Famebit:

Fluvip

Fluvip

Fluvip is the number one platform in the South American market. Founded in 2013, Fluvip now offers campaigns in the United States, Latin America as well as Europe in three different languages (English, Spanish, Portuguese). Specialized in Youtube, Instagram and blogs, Fluvip offers its clients a standalone platform on which they have all the tools to create and manage their own influencer campaigns. Advertisers also have access to real-time analysis during and after their campaign, allowing them to accurately measure their ROI.

Country: Colombia

Date founded: 2013

Number of influencers: 100,000

Social networks: Instagram, Youtube, Blog

Our rating of Fluvip:

Fohr Card

fohrcard

Fohr Card, a U.S. influence platform, was founded in 2012. Despite having fewer influencers than its competitors (12,000), its reputation is well established. The platform offers, in return for a monthly subscription, a tool for creating “turnkey” campaigns. Once the campaign is created, it is then managed by the Fohr Card team. This service includes the implementation of the influence strategy, the choice of influencers as well as the negotiation with them and the follow-up of the campaigns. The Fohr Card platform is best known for having implemented a tool that detects fake profiles among influencers’ subscribers, thus giving advertisers access to quality profiles for their campaigns. Fohr Card therefore proposes to maximize its ROI by paying the right price for each profile.

Country: Canada

Date founded: 2012

Number of influencers: 12,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Forh Card:

Gravepine Logic

grapevine logic

Grapevine Logic is a platform to get started in influencer marketing by defining a budget, goals and demographic requirements to choose influencers. By simply adding a product photo and a description a campaign can be launched. From there, it’s just a matter of analyzing the proposals or sending them directly to relevant influencers. Instant messaging allows you to discuss all the details of the operation. You can also choose talents directly on Grapevine and save time. The content created is then sent to the brands for validation. The platform provides insights into the results of the content, including the number of sales or sign-ups each influencer has generated. By filtering influencers by rating and using the “find similar profiles” filter it is easy to find influencers that will best fit with the brand.

Main features:

  •  Sales tracking: By installing the conversion tracking tool, advertisers can monitor sales and registrations in real time.
  •  Identify the best influencers: you can sort and analyze the data to know which influencers perform best.
  •  Reporting and analysis: each client can export their data to share with their team or to carry out a comparative review of marketing projects.
  •  Essential brand content: the platform and expert team will ensure that content is validated and posted on time.
  •  Secure payment: Grapevine securely holds funds while influencers produce the content.

Country: United States

Date founded: 2012

Number of influencers: 152,000

Social networks: Instagram, Youtube

Our rating of Gravepine Logic:

Hashtag Paid (#paid)

hashtag paid

#paid is one of the best influencing platforms in Canada. The platform offers a matchmaking algorithm to advertisers submitting their campaigns. This algorithm allows, among others, to find the best profiles according to the needs of the clients and calculates the price of the collaboration according to the number of subscribers of the influencers found. The more campaigns advertisers submit, the more the algorithm improves and automatically recommends profiles according to the defined target, ensuring that each new collaboration via the #paid platform is better than the previous one.

Country: Canada

Date founded: 2013

Number of influencers: 15,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Hashtag Paid (#paid):

Hivency

hivency

Founded in 2016, Hivency has made the fashion, beauty and lifestyle sectors its specialty. With a “matching algorithm”, the platform links the most relevant influencer profiles to advertisers’ campaigns. Influencers are not paid but receive credits for the campaigns they have participated in. Hivency offers about 20,000 profiles across a dozen countries, for campaigns run primarily on Instagram.

Country: France

Date founded: 2016

Number of influencers: 20,000

Social networks: Instagram, Youtube, Blog, Twitter, Snapchat

Our rating of Hivency:

Hypetap

hypetap

Founded in 2014, Hypetap is a platform that connects brands and agencies with celebrities and influencers on social media. Campaigns can be set up and managed from start to finish on the platform which includes: negotiation with all influencers, post management and the ability to record all conversations with influencers. Brands receive all key metrics aggregated from a campaign on a dashboard that also contains a summary of each network, related campaigns and therefore collaborating influencers. In 2016, the founder announced that their network expanded to over 1,000 influencers with an overall reach of nearly 85 million people.

Special features: unlike other platforms that use a contest or marketplace system where influencers must produce content with no guarantee of being selected, Hypetap allows brands to work with specific influencers to ensure quality content. In addition, the platform provides access to real-time reports and an approval system at every stage of the campaign. So brands make sure they have projected and real KPIs.

Other tools and services: the creative agency has implemented a tool to analyze the ”rate” of influence for personalities on Instagram.

Country: Australia

Date founded: 2013

Number of influencers: 3000

Social networks: Instagram, Youtube, Twitter, Facebook, Blog, Snapchat

Our rating of Hypetap:

HYPR

hypetap

HYPR is a real-time social network analysis tool for all influencers worldwide. It provides access to demographic, psychographic and geographic data of the influencer audience.

Country: United States

Date founded: 2013

Number of influencers: 10,000,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of HYPR:

Influencity

influencity

Influencity, a Spanish platform created in 2014, offers the ability to search for influencers anywhere in the world through their database of over 400 million profiles. To obtain such an impressive catalog of influencers, Influencity leverages big data and machine learning to analyze each of the 400M Youtubers, Instagramers, Tweeters, etc… In addition to a rich catalog of influencers, the platform offers a campaign management program for influencer marketing for brands. According to them, this saves advertisers 70% of their time by giving them full control over the influencers’ publications, their prices, detailed analysis and the ROI of the campaign.

Country: Spain

Date founded: 2014

Number of influencers: 400,000,000

Social networks: Instagram, Youtube, Blog, Twitter, Facebook, Snapchat

Our rating of Influencity:

Influenster

influenster

Influenster is an American platform where influencers can sign up to receive products, test them and give their opinion. In addition to being able to offer free products to influencers, brands can also use Influenster to launch more precise marketing campaigns to better target their audience.

Country: United States

Date founded: 2010

Number of influencers: 4,000,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Influenster:

Influo

influo

Influo is a Belgian influencer platform specialized in Benelux profiles. Despite a limited catalog compared to its competitors, Influo offers a variety of profiles in a very niche market. Advertisers can choose to post their campaigns publicly so that every influencer can apply, or they can send the campaign privately only to the profiles that interest them the most. In addition to standalone software to manage campaigns from A to Z, brands can choose to be assisted by Influo’s team in campaign implementation or product delivery. Also note that since 2017, Influo has partnered with the UPR news agency which has, among others, allowed them to consolidate their trusted relationship with Benelux influencers while increasing the quantity and quality of campaigns available, promising a better ROI to advertisers using the platform.

Country: Belgium

Date founded: 2015

Number of influencers: 1000

Social networks: Instagram, Youtube, Twitter, Facebook, Blog, Snapchat

Our rating of Influo:

IZEA

IZEA

IZEA was one of the first influence platforms to be created, in 2006. Thanks to its experience, IZEA offers one of the most complete platforms on the market, as well as a large catalog of influencers ranging from the classic Instagrammer and Youtuber to celebrities and journalists.

Country: United States

Date founded: 2006

Number of influencers: Unknown

Social networks: Instagram, Youtube, Blog, Facebook, Twitter

Our rating of IZEA:

Klear

klear

With 500 million profiles, 60,000 categories and 5 years of accumulated data, Klear is the most sophisticated influencer search platform.

It’s easy to find influencers in any category, or location in the world through Instagram, Twitter, YouTube, and blogs. Klear allows brands to create and monitor social media campaigns with the help of key influencers in their industries. Brands can meet and leverage the advice of established influencers to promote a particular campaign or product. Klear also provides comprehensive analytics to measure the effectiveness of their campaigns.

Country: Israel

Date founded: 2012

Number of influencers: 500,000,000

Social networks: Instagram, Youtube, Facebook, Twitter

Our rating of Klear:

Mustr

mustr

Mustr helps advertisers effectively manage journalist and blogger networks by building a mutually beneficial relationship. You can search for and contact recognized influencers (mainly bloggers) to collaborate with them and create content for a targeted audience.

Country: United States

Date founded: Unknown

Number of influencers: Unknown

Social networks: Instagram, Youtube, Facebook, Twitter

Our rating of Mustr:

Neoreach

neoreach

Noticing that brands want to use influencer marketing more effectively, Neoreach has created software to address this. The platform doesn’t want to give all the power to brands, so it created a standalone platform where agencies and influencers can manage their collaborations without paying any commission. Neoreach now has a database of over 3 million influencers to connect with brands and campaigns available on the market. The platform also has tools such as influencer analysis, exportable reports and a client portal to maximize engagement around a brand. Published on: The Wall Street Journal, ADWEEK, Business Insider, REUTERS.

Country: United States

Date founded: 2014

Number of influencers: 3,000,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Neoreach:

Ninja Outreach

ninjaoutreach

Ninja Outreach is a CRM software for bloggers, made for influencer marketing. It allows you to leverage a PR team to spread the content of bloggers.

Country: United States

Date founded: 2014

Number of influencers: 25,000,000

Social networks: Instagram, Youtube, Facebook, Twitter

Our rating of Ninja Outreach:

Octoly

octoly

Octoly is a French marketplace similar to the “free store”. Advertisers offer products on the platform so that influencers who wish to receive them can decide to post about the product.

Main features:

  •  Facilitation of product delivery: getting honest feedback is imperative to drive sales. Octoly allows you to send promotional products as gifts, to ensure a relationship of trust between the community of influencers and the brand.

Country: France

Date founded: 2012

Number of influencers: 10,000

Social networks: Instagram, Youtube

Our rating of Octoly:

OpenInfluence

openinfluence

OpenInfluence (formerly InstaBrand) describes itself as “the ultimate influencer platform” having already proven their impact on the influencer market several times. This US-based social network marketing platform stands out from its competitors with a humane approach. OpenInfluence creates compelling content and allows an audience to connect with the brand.

The goal of the platform is to have deep, lasting, long-term relationships with brands and influencers. Today, OpenInfluence has more than 300,000 influencers on all social networks. They work with clients such as: Hyundai, Levi’s, Marvel, McDonald’s, Airbnb, Calvin Klein, Colgate.

Country: United States

Date founded: 2011

Number of influencers: 300,000

Social networks: Instagram, Youtube, Facebook, Twitter, Snapchat

Our rating of OpenInfluence:

ReachHero

reach hero

ReachHero, which went live in 2014 after emerging from Axel Springer’s incubator, is the leading influencer platform in Germany. It offers a number of services such as free product delivery, product placement or affiliation for micro/macro influence campaigns. ReachHero benefits from a database of more than 55,000 active profiles on various social networks (Youtube, Instagram, etc.) and remunerates influencers through a point redemption system.

Country: Germany

Date founded: 2014

Number of influencers: 55,000

Social networks: Instagram, Youtube, Blog, Twitter, Facebook, Snapchat

Our rating of ReachHero:

Reech

reech

Reech, an influencer platform that was created in 2011, is more of a tool for distributing campaigns among influencers than an influencer platform. In short, ongoing campaigns are not visible to influencers and are distributed by project managers with the most consistent profiles. Once the operation is accepted, all communication takes place with the project manager via the site interface. With no subscription required, Reech allows advertisers to pay influencers based on their budget. With a catalog of about 15,000 influencers, a paid sponsorship system and detailed statistics for each influencer, Reech has become a very attractive platform for both brands and influencers.

Country: France

Date founded:  2011

Number of influencers: 15,000

Social networks: Instagram, Youtube, Facebook, Twitter, Blog, Snapchat

Our rating of Reech:

Reelio

reelio

Relioo makes influencer marketing manageable, scalable and relevant. The platform’s intuitive approach allows brands and influencers to satisfy an audience with enhanced content for a certain product or service, which matches the brand’s values and interests. Advertising becomes less intrusive and more effective. Filter influencers with specific criteria, send messages, contract and track ROI directly from Reelio. The platform allows you to work with up & coming influencers, thanks to a tool that measures the performance of each influencer. Clients: Verizon, LifeTime, FanDuel, Target, Nestlé, Visa, Jamba Juice.

Country: United States

Date founded: 2012

Number of influencers: 10,000

Social networks: Instagram, Youtube, Facebook, Twitter, Snapchat

Our rating of Reelio:

Revfluence

revfluence

Revfluence is a marketing platform that brings brands and influencers together to collaborate. The Revfluence platform has worked with over 200 companies.

Main features:

  •  A community of personalized influencers: the platform has more than 500,000 influencers that can be differentiated according to demographic criteria, the quality of their content and the audience, in order to offer the most relevant influencer for a campaign.
  •  A sophisticated discovery engine: search for influencers by industry, content, location and audience from a database of 500,000 influencers by any keyword.
  •  Invite with one click: say goodbye to cold emails! Hundreds of invitations can now be sent out in minutes.
  •  Organize and track your customer relationships: forget your Excel files and email lists to create a network of 10 or 1000 ambassadors thanks to our platform specialized in influencer collaborations. Revfluence can automate proposal negotiation and response, brief and reminder setup, product follow-up, content analysis and post tracking.
  •  An excellent dashboard to measure ROI: view campaign results post by post to share with clients.

Country: United States

Date founded: 2016

Number of influencers: 500,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter

Our rating of Revfluence:

Reward Style 

reward style

1 million international brands have taken advantage of Reward Style’s network to streamline relationships with influencers, encouraging the most experienced influencers to create original content about a brand’s products, through websites or social networks. Reward Style is the only network in the world with real retail and branding expertise. Access to this exclusive data makes Reward Style a unique platform.

Country: United States

Date founded: 2011

Number of influencers: 9000

Social networks: Instagram, Youtube, Facebook, Twitter

Our rating of Reward Style:

Scrunch

scrunch

Scrunch is a platform that allows brands, stores and agencies to connect with online platforms, giving them access to over 20 million influencers worldwide. They reduce the risk of collaborating with an unsuitable influencer by using data to analyze influencer rankings, ranging from the most famous influencers to those generating the least engagement. Based in Brisbane, Australia, clients can track their campaigns on a dashboard that lists top influencers, their social media reach, post engagement, and web traffic. Clients can see if an influencer has produced content that drives ROI. The platform monitors the social media conversations of the campaigns, and aggregates the results of the posts to see who has the most impact.

Main features:

  •    To search for an influencer you can filter options like brand, location, marketing channel, so brands can find the perfect influencer to collaborate with.
  •    Scrunch also offers a bot-based influencer search tool for Slack users called: Scrunchbot. The tool allows you to find the ideal influencers using a hashtag by listing the top 5 influencers that best suit your needs.

Country: Australia

Date founded: 2014

Number of influencers: 20,000,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter

Our rating of Scrunch:

Sociabuzz

sociabuzz

Sociabuzz is an Indonesian influencer platform primarily dedicated to campaigns on Twitter, although it also offers collaborations on other social networks such as Youtube or Instagram. Advertisers registered with Sociabuzz can filter their search for influencers among 20 different categories such as Beauty, Lifestyle, Fooding, etc

Country: Indonesia

Date founded: 2012

Number of influencers: 15,000

Social networks: Twitter, Instagram, Blog, Youtube

Our rating of Sociabuzz:

Tapinfluence

tapinfluence

Tapinfluence is a platform that has developed since the realization that smartphones have considerably energized influencers to create content like never before. Tapinfluence has created its influencer marketing network to forever change the way consumers shop. The platform focuses on the importance of maximizing ROI. Tapinfluence determines the starting price according to their clients: influencers, companies and agencies. Clients: Betty Crocker, Volvo, Target, SEIKO, Macy’s. M7M’s, LEGO, Hallmark, Coca Cola and Canon.

Date founded: 2009

Number of influencers: 50,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Tapinfluence:

The Cirqle

the cirqle

The Cirqle, a Dutch platform that launched in 2014, connects global fashion, beauty and lifestyle brands to influencers specializing in these areas. Known for its quality influencer profiles, the platform offers campaigns on all major social networks. Each campaign is managed by a dedicated account manager who will guide the brand throughout the entire influencer marketing process.

Country: Netherlands

Date founded: 2014

Number of influencers: 9000

Social networks: Instagram, Blog, Facebook, Twitter, Snapchat

Our rating  of The Cirqle:

Traackr

traackr

The growth of the digital economy is at an exponential rate and Traackr is the influencer marketing platform that has recognized and adapted to the changes in the marketing world. Through observations of a changing digital economy, the founders of Traackr realized that brands had to transform with the economy or be destined to failure. Kodak is an example of the lack of flexibility in the current economy. Under this goal, the platform has resources and an efficient team to support transformations. They know that influencers are the key to making these transformations a success. The platform saves clients time by identifying influencers and matching brands based on statistical analysis and similarities. Traackr allows you to track the quantitative and qualitative results of a campaign. Clients: L’Oréal, Coca Cola, Forbes, SAP, intel, MONOPRIX.

Date founded: 2008

Number of influencers: Unknown

Social networks: Youtube, Instagram, Blog, Twitter, Facebook, Snapchat

Our rating of Traackr:

Tribe

tribe

Tribe is a new platform in the influencer marketing market. The platform started from the observation that influencers have less power to manage their brand and communication with brands. As such, Tribe created a marketplace where influencers can more easily connect on equal terms.

Distinctive features: brands create the campaigns, the brief and the main idea of the project while leaving the influencers the freedom to create their posts in their image.

Date founded: 2015

Number of influencers: 10,000

Social networks: Instagram

Our rating of Tribe:

Upfluence

upfluence

Upfluence helps brands tell a story with experienced influencers and quality marketing content. The software as a service allows brands to identify and contact influencers. Additional features like the reporting tool, and payment process help simplify influencer interaction so brands can focus on their marketing goals. Since 2013, Upfluence has brilliantly positioned itself in key industries (luxury, high-tech) and plays a central role in ensuring the success of clients such as Microsoft, EDF, Paypal or Victorinox.

Date founded: 2013

Number of influencers: Unknown

Social networks: Instagram, Youtube, Facebook, Twitter

Our rating of Upfluence:

Webfluential

webfluential

Under the guise of a classic marketing platform, Webfluential, founded in 2013, offers a different approach than its competitors: helping social media stars create lucrative careers as influencers. To do this, the platform offers a closed catalog of very exclusive talents that have been tested, approved and rated by Webfluential. Advertisers must then create a network of influencers with whom they will choose to collaborate (and pay according to the size of this network).

Date founded: 2013

Number of influencers: 15,000

Social networks: Instagram, Youtube, Blog, Facebook, Twitter, Snapchat

Our rating of Webfluential:

 

For more information, visit our website here: Influence4You

And if you are looking to launch your next influence campaign, contact us here