10 key figures that will make you love Influence Marketing
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#1 : 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement (Forbes / Musefind – Influence4you)
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#2 : 47% of customers are using Adblock technology (Forbes – Influence4you)
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#3 : Only 14% of people can remember when they last saw an ad and what it promoted. The power is shifting to the influencers – real people with real opinions (Influence4you)
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#4 : 75% of followers have purchased after an influencer recommendation (CISION)
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#5 : (* Opinion Way 2016 ** Médiamétrie 2017 – Influence4you) Smartphone 3h46* Computers 3h08* TV 1h35* TV 3h52** 16/24 Average French population « A massive shift in Device usage »
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#6 : (Médiamétrie 2017 – Influence4you) How confident are you with the various messages / advertising formats ? Recommandations by the people I know : 80% Customer reviews on the websites : 63% TV ads : 46% Banners on a website : 27%
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#7 : (Linqia 2017 – Influence4you) 94 % of marketers who have collaborated with influencers think that it is a very efficient strategy
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#8 : (Reuters 2017 – Influence4you) 28% of 18-24s say social media are their main source of news – more than television (24%) for the first time.
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#9 : (Tomoson 2015 Survey) Businesses are making $6.50 for every $1 spent on influencer marketing.
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#10 : (TapInfluence study with Nielsen Catalina Solutions, 2016) Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
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