A few weeks ago, we published our French review of the world’s top influence marketing platforms in 2018 on our agency website. We are now back with an English version of the 36 best international platforms review in which we will discuss their key features, country of origin, number of registered influencers, and social networks on which they are operating. We’ll also share our expert advice on each of them.
[Featured Platform]: Influence4Brands
Influence4Brands is based in Paris and is THE market leader in France. It allows brands to launch social media campaigns on YouTube, Instagram, Snapchat, Facebook, Twitter and blogs. Its ease of use gives instant notoriety to any brand, by helping it promote its products or services. Influence4Brands counts over 600 campaigns in 2017, and here are some of its clients: L’Oréal, the Body Shop, Asos, Lancôme, WarnerBros, Garnier, Vilebrequin, Baidu, Häagen-Dazs, Skittles, Universal Music, Pierre Ricaud, and many more.
Main features:
- Engagement: the platform has over 100,000 registered influencers, from micro influencers to key opinion leaders and celebrities. Brands can reach a very engaged audience with micro influencers, spread a message with middle-tail influencers, and get instant notoriety with KOLs.
- Efficiency: Influence4Brands helps browse influencers based on their interests, number of followers, country, language(s), and more. It also has an integrated algorithm that helps you make a good selection based on your campaign specifications. The internal messaging system allows you to chat with influencers directly, and to finalize all the steps of your collaboration.
- Flexibility: more than 1,300 national and international brands have collaborated with Influence4Brands. This high number is due to their agency Influence4You, which is active since 2012, but also to its two main offers: À La Carte (no membership) & Full Influence (membership).
Country: France
Creation Date: 2016
Number of Influencers: 100,000
Social Networks: YouTube, Instagram, Blog, Twitter, Facebook, Snapchat
Our rating for Influence4Brands:
List of the best influence platforms by alphabetical order:
Blogfoster
Blogfoster is a German influence platform that was created in 2013. With more than 35,000 registered influencers, Blogfoster offers brands tailor-made campaigns. For each campaign, there’s a dedicated team member ensuring everything goes smoothly. Even though their platform can handle campaigns on all social networks, they specialize in blog campaigns.
Country: Germany
Creation Date: 2013
Number of Influencers: 35,000
Social Networks: Blog, Instagram, YouTube, Facebook, Twitter
Our rating for Blogfoster: 
Blogmint
Blogmint is a platform that connects brands with Asian influencers. It helps identifying and convincing specific influencers to create quality content. From brand awareness to product placements, Blogmint is an efficient tool to collaborate with influencers from Asia. From an influencer’s standpoint, the platform helps getting in touch with their favourite brands, testing new products, having fun, and making money while doing something that they like, a.k.a. creating great content!
Country: India
Creation Date: 2015
Number of Influencers: 30,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Blogmint:
Brandbacker
This platform allows you to reach more than 20,000 influencers and content creators in order to create specific content and promote it to an audience of potential customers. It’s easy to form a team of influencers with whom to work with on regular basis to create content, get feedback, and promote brands.
Key characteristics:
- Gain visibility: reach millions of followers and potential consumers on a very specific market via high-quality influencers’ content.
- Engage and educate consumers: generate engagement through influencers’ sponsored posts on social networks, in newsletters, and blog posts.
- Influencers’ purchase behaviour: highlight influencers’ content and comments on a specific website or product page to improve the conversion of potential customers.
- Increase brand accessibility: improve SEO with the content published by influencers on their channels, blogs, vlogs, and other websites.
Country: United States
Creation Date: 2012
Number of Influencers: 20,000
Social Networks: Instagram, YouTube, Blog
Our rating for Brandbacker:
Buzzoole
Buzzoole lets you create custom campaigns in just a few steps while collaborating with excellent influencers who share affinities with brands they represent.
Main features:
- Choose your channel: based on your budget and objectives, the most adapted campaign channel can be determined.
- Find influencers: it’s easy to find influencers via their automated system. You can find some that are more relevant to your brand while saving time and money.
- Tracking campaigns: keep track of each post and their evolution.
- Results: this platform allows you to analyse results pretty precisely with detailed reports.
Country: Italy
Creation Date: 2013
Number of Influencers: 250,000
Social Networks: Instagram, Blog, Facebook, Twitter, Snapchat
Our rating for Buzzoole:
Famebit
Famebit (bought by Google) is one of the largest autonomous platforms to help brands collaborate with influencers on YouTube. The platform offers some very efficient tools to ensure quality content is created and adapted to the target audience.
Main features:
- The ability to control the content clients are seeing. With Famebit, free campaigns can by created while keeping control over content and comments, to manage all aspects of a campaign in one single place.
- Flexible budgets: registration is free, and budget is determined and managed by each client. Some brands decide to spend thousands of dollars for one campaign while others may just spend a few hundreds.
- Data oriented influence marketing: finding the right influencers is key. With targeted campaigns, and a suggested selection, it’s easy to find influencers that will provide the best result for the brand.
- Brand content: being able to see influencers’ profiles, review suggested content, sending your own topics, and decide which content can be posted.
- Influence campaigns easy to create: select the network on which you would like to receive offers, select partnership type, provide a product/service summary and define a budget.
Country: United States
Creation Date: 2013
Number of Influencers: 300,000,000
Social Networks: YouTube, Facebook, Twitter
Our rating for Famebit: 
Fluvip
Fluvip is the #1 platform for the Latin American market. It was created in 2013, and now offers its services in the United States, Latin America as well as in Europe in three different languages (English, Spanish and Portuguese). Fluvip specializes in YouTube, Instagram and blog campaigns and offers its clients an automated platform on which they find all the necessary tools to manage their own campaigns. Advertisers have access to real-time analyses during and after their campaigns allowing them to measure a precise ROI (and many other things).
Country: Colombia
Creation Date: 2013
Number of Influencers: 100,000
Social Networks: Instagram, YouTube, Blog
Our rating for Fluvip:
Fohr Card
Fohr Card, an American influence marketing platform, was born in 2012. Despite having less registered influencers compared to its competitors (12,000), Fohr Card’s reputation no longer needs to be demonstrated. By subscribing to their monthly membership, their platform gives access to a multitude of tools allowing you to create turnkey campaigns. Once a campaign is created on their system, it is then managed by the Fohr Card team. This service includes full implementation of your influence marketing strategy, influencers’ selection and negotiation, and campaign tracking. Fohr Card is well known because of its unique tool allowing them to identify fake profiles, giving brands a better access to quality influencers for their campaigns. Their platform allows you to maximize your ROI by paying the right price for each influencer.
Country: Canada
Creation Date: 2012
Number of Influencers: 12,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Fohr Card:
Gravepine Logic
Gravepine Logic is a good platform when you’re beginning your influence marketing activities. You’ll have to choose a budget, some objectives and demographics to choose influencers. All you need to do to start a campaign is add a product picture and description, and you’re good to go! From there, you’ll be able to review influencers’ proposals, or send offers to them directly. The instant messaging system allows you to discuss all the campaign details freely. Another option is to choose talents directly from Gravepine, which saves time. The content created is then sent to clients for approval. Their platform gives an overview of the results including the number of sales or subscriptions each influencer has generated. By browsing top influencers or using the “Find similar profiles” filter, it’s very easy to find influencers that will match your brand.
Main features:
- Tracking sales: it is possible to track sales that were generated and new subscriptions in real time using the conversion tracking tool
- Find the best influencers: filter and analyze data in order to find out which influencers perform best
- Reports & analyses: export data to share it with the rest of your team, or to perform a comparative analysis of your marketing actions
- Essential brand content: both the platform and their team of experts will ensure content is approved and posted on time
- Secure payments: Gravepine owns secure funds while influencers make content
Country: United States
Creation Date: 2012
Number of Influencers: 152,000
Social Networks: Instagram, YouTube
Our rating for Gravepine Logic:
Hashtag Paid (#paid)
#paid is one of the best influence marketing platforms in Canada. They have their own matchmaking algorithm available to clients when they create their campaigns. This algorithm helps finding the best influencer profiles based on each client’s needs, and it also calculates the collaboration price based on the influencer’s number of followers. The more a client creates campaigns the more the algorithm refines itself, and automatically recommends targeted profiles. This makes each new collaboration better than the previous one.
Country: Canada
Creation Date: 2013
Number of Influencers: 15,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Hashtag Paid (#paid):
Hivency
Hivency was created in 2016 and specializes in the beauty, fashion and lifestyle industries. With its matching algorithm, Hivency allows to connect the most relevant influencers to brand campaigns. Influencers are not remunerated, but they receive credits for each campaign they participate in. Hivency has an inventory of approximately 20,000 influencer profiles in a dozen country, and its campaigns are mostly done on Instagram.
Country: France
Creation Date: 2016
Number of Influencers: 20,000
Social Networks: Instagram, YouTube, Blog, Twitter, Snapchat
Our rating for Hivency:
Hypetap
Hypetap was created in 2014. It’s a platform that connects brands and agencies with celebrities and social media famous influencers. Campaigns can be created and managed on their platform from beginning to end. That includes: negotiation with influencers, posts management, and the ability to save any conversation with an influencer. Brands have access to their campaigns’ KPIs on a dashboard, which also contains a summary of each social network and the related campaigns. In 2016, their founder announced that their network counts more than 1,000 influencers, and reaches about 85 million people.
Specific feature: compared to other platforms that are using a contest-based selection or a selection based on influencers creating content with no guarantee to be selected, Hypetap allows its clients to work with very specific influencers to ensure quality content. Furthermore, their platform gives access to real-time reporting and an approbation system at each step of the collaboration process.
Other tools and services: their creative agency has implemented an analytical tool giving the ability to calculate the ‘influence rating’ for Instagram personalities.
Country: Australia
Creation Date: 2013
Number of Influencers: 3,000
Social Networks: Instagram, YouTube, Twitter, Facebook, Blog, Snapchat
Our rating for Hypetap:
HYPR
HYPR is a real-time social network analytical tool for all influencers in this world. It gives access to demographic, psychographic and geographic data about each influencer’s audience.
Country: United States
Creation Date: 2013
Number of Influencers: 10,000,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for HYPR:
Influence4Brands
Do not miss out on this platform!
It was featured as the favourite platform at the beginning of this post.
To visit their website: www.influence4brands.com
Influencity
Influencity is a Spanish platform created in 2014, and it offers the ability to search for influencers anywhere in the world in their database of over 400 million profiles. In order to compile such a large and impressive catalogue, Influencity relied on Big Data and Machine Learning to analyze each one of the 400M profiles on YouTube, Instagram, Twitter, etc. In addition to their catalogue, the platform offers a campaign management program for influence marketing. This program helps clients save about 70% of their time while they have total control on influencers’ posts, their pricing, detailed analytics and ROI of their campaigns.
Country: Spain
Creation Date: 2014
Number of Influencers: 400,000,000
Social Networks: Instagram, YouTube, Blog, Twitter, Facebook, Snapchat
Our rating for Influencity:
Influenster
Influenster is an American platform on which influencers can register to receive products for free, test them and give their opinion. In addition to being able to offer free products to influencers, brands can also use Influenster to create more precise marketing campaigns, allowing them to target their audience better.
Country: United States
Creation Date: 2010
Number of Influencers: 4,000,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Influenster:
Influo
Influo is a Belgian marketing platform specializing in influence marketing in the Benelux region. Despite a pretty restrictive catalogue compared to its competitors, Influo has various influencer profiles for a very specific market. Clients can choose to create their campaign publicly in order for influencers to apply directly, or they can promote their campaign privately by sending it to influencers that they have carefully selected. In addition to its campaign management functionalities, brands can choose to be assisted by the Influo team to manage campaigns and/or products shipment. Also note that since 2017, Influo has a partnership with the PR agency UPR, which has allowed them to strengthen their relationship with influencers from the Benelux while increasing the quantity and quality of available campaigns.
Country: Belgium
Creation Date: 2015
Number of Influencers: 1,000
Social Networks: Instagram, YouTube, Twitter, Facebook, Blog, Snapchat
Our rating for Influo:
IZEA
IZEA is one of the first platforms to be born (back in 2006). With such a long experience in the industry, IZEA has one of the most complete platforms on the market and a vast catalogue of influencers – from micro influencers on Instagram & YouTube to celebrities and journalists.
Country: United States
Creation Date: 2006
Number of Influencers: N/A
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter
Our rating for IZEA:
Klear
With more than 500 millions influencer profiles, 60,000 categories and 5 years spent collecting data, Klear definitely stands out as one of the most sophisticated platforms. It’s easy to find influencers in any type of industry sector and anywhere in the world for Instagram, Twitter, YouTube & blogs. Klear gives brands the ability to create and monitor social media campaigns with key influencers. They can also get in touch with influencers directly and use their advice in the promotion of their brand or product. Klear provides a complete campaign analysis to measure its impact and efficiency.
Country: Israel
Creation Date: 2012
Number of Influencers: 500,000,000
Social Networks: Instagram, YouTube, Facebook, Twitter
Our rating for Klear:
Mustr
Mustr helps advertisers manage their networks of journalists and bloggers efficiently by building a relationship of trust between the two of them. You can search for well-known influencers (mostly bloggers), get to know them and engage with them directly in order to create some content for the client’s target audience.
Country: United States
Creation Date: N/A
Number of Influencers: N/A
Social Networks: Instagram, YouTube, Facebook, Twitter
Our rating for Mustr: 
Neoreach
Neoreach was born because their team noticed that brands wanted to use influence marketing in a more efficient way. They created their platform to respond to the need. Indeed, their tool gives brands and agencies the opportunity to manage their collaborations with influencers without having to pay any commission fee. Neoreach now has a database of more than 3 million influencers. Their platform also includes different tools such as: influencers’ analytics, reports/exports & a client portal to maximize brand engagement. Published on: the Wall Street Journal, ADWEEK, Business Insider, and REUTERS.
Country: United States
Creation Date: 2014
Number of Influencers: 3,000,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Neoreach:
Ninja Outreach
Ninja Outreach is a influence marketing CRM software for bloggers. It empowers PR teams to broadcast bloggers content.
Country: United States
Creation Date: 2014
Number of Influencers: 25,000,000
Social Networks: Instagram, YouTube, Facebook, Twitter
Our rating for Ninja Outreach:
Octoly
Octoly is a French market place, similar to the “free store” concept. Advertisers suggest products on the platform, and influencers who wish to receive them mention it. Some of them are then chosen to receive the product and post about it.
Main feature:
- Shipping products made easy: it is necessary to receive some honest feedback in order to boost sales. Octoly allows its clients to send promotional products as gifts to ensure there is a relationship of trust between each brands and its community.
Country: France
Creation Date: 2012
Number of Influencers: 10,000
Social Networks: Instagram, YouTube
Our rating for Octoly:
OpenInfluence
OpenInfluence (formerly InstaBrand) describe themselves as “the ultimate influence platform” due to their proven impact in the influence marketing universe. This social media marketing platform is based in the USA and differentiates itself from its competitors because of its humanist approach. OpenInfluence creates captivating content to create a strong bond between the brand and its audience. The main goal is to have some deep, more meaningful and long lasting relationship between them. Today, their platform counts more than 300,000 influencers on all social networks. They work with clients such as: Hyundai, Levi’s, Marvel, McDonald’s, Airbnb, Calvin Klein, Colgate.
Country: United States
Creation Date: 2011
Number of Influencers: 300,000
Social Networks: Instagram, YouTube, Facebook, Twitter, Snapchat
Our rating for OpenInfluence:
ReachHero
ReachHero was launched in 2014 after being in Axel Springer’s incubator and is now Germany’s leading platform. They have many offers including free products, product placements, and affiliation for micro and macro influence campaigns. ReachHero has a database of 55,000 active profiles on various social networks (YouTube, Instagram, etc.) and remunerates influencers via a system of reward points.
Country: Germany
Creation Date: 2014
Number of Influencers: 55,000
Social Networks: Instagram, YouTube, Blog, Twitter, Facebook, Snapchat
Our rating for ReachHero:
Reech
Reech was born in 2011 and is more of a campaign attribution tool than an actual influence marketing platform per say. In sum, active campaigns are not visible to influencers, they are actually only distributed to the most relevant influencers for each campaign by Project Managers. Once a campaign is approved by both sides, communication is made with the Project Manager via their platform. There is no membership necessary, and Reech gives its clients the possibility to pay influencers based on their budget. With its catalogue of approximately 15,000 influencers, its sponsorship program, and detailed influencers’ stats, Reech has become very attractive both for brands and influencers.
Country: France
Creation Date: 2011
Number of Influencers: 15,000
Social Networks: Instagram, YouTube, Facebook, Twitter, Blog, Snapchat
Our rating for Reech:
Reelio
Reelio makes influence marketing easier to handle, evolutionary and relevant. The intuitive approach of their platform enables brands and influencers to please an audience with enhanced content that is in line with the brand’s interests. Advertising becomes less invasive and more effective. You may browse influencers based on precise criteria, send messages, create agreements, and track your ROI directly on their platform. You can collaborate with rising influencers with the help of a tool that help your measure each influencer’s performance. Some clients: Verizon, Lifetime, FanDuel, Target, Nestlé, Visa, Jamba Juice.
Country: United States
Creation Date: 2012
Number of Influencers: 10,000
Social Networks: Instagram, YouTube, Facebook, Twitter, Snapchat
Our rating for Reelio:
Revfluence
Revfluence is a marketing platform that showcases brands and influencers to help them collaborate together. They have work with more than 200 companies.
Key features:
- A diverse community of influencers: their platform counts more than 500,000 influencers that you can sort by demographics, content quality, audience, etc. That helps selecting the most relevant ones for each campaign.
- A sophisticated browser: you can sort influencers per industry sector, content, location and audience by using any keyword of your choice.
- One-click invites: say goodbye to cold emails! Hundreds of invitations can now be sent in just a few minutes.
- Organize and manage your relationships easily: no more huge Excel sheets and email lists to built your ambassador network. Revfluence automates negotiations, Q&As, brief settings, reminders, shipment tracking, content analysis and post tracking.
- A beautiful dashboard to help you measure your ROI: visualize your campaign results post per post, and share them with your clients.
Country: United States
Creation Date: 2016
Number of Influencers: 500,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter
Our rating for Revfluence:
Reward Style
Around 1 million international brands have taken advantage of Reward Style’s network to master their relationship with influencers; encouraging the most experienced ones to create original content for brands via their website or social networks. Reward style is the only network worldwide to possess a real brand image and retail expertise. Getting access to their exclusive data make them a very unique platform.
Country: United States
Creation Date: 2011
Number of Influencers: 9,000
Social Networks: Instagram, YouTube, Facebook, Twitter
Our rating for Reward Style:
Scrunch
Scrunch gives brands, stores and agencies the opportunity to connect with online platforms; giving them access to more than 20 million influencers worldwide. They reduce risks of collaborating with influencers that aren’t adapted by using data to analyze influencers’ rankings. Scrunch clients can track all their campaigns on a dashboard that lists the best influencers, their social media reach, posts engagement, and generated web traffic. Thus they track if influencers have created a real return on investment. Based in Brisbane, Australia, their platform also monitor campaign related conversations on social networks, and gather posts’ results to see which one have performed best.
Key features:
- When searching for an influencer, it is possible to sort them out via a multitude of filters such as brand, location, marketing channel… that way brands can really find the ideal influencers.
- Scrunch also has Slack bot named Scrunchbot. It helps Slack users finding influencers using a hashtag that will list the top 5 corresponding profiles based on the search.
Country: Australia
Creation Date: 2014
Number of Influencers: 20,000,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter
Our rating for Scrunch:
Sociabuzz
Sociabuzz is an Indonesian influence marketing platform that is specifically dedicated to Twitter campaigns, even though they also offer some collaborations on other networks such as YouTube or Instagram. Sociabuzz’ registered clients can browse influencers in 20 different categories such as Beauty, Lifestyle, Food, etc.
Country: Indonesia
Creation Date: 2012
Number of Influencers: 15,000
Social Networks: Twitter, Instagram, Blog, YouTube
Our rating for Sociabuzz:
Tapinfluence
Tapinfluence was developed after the blatant realization that smartphones have pushed influencers to create things they had never done before. Tapinfluence have built their own influencer marketing network to modify the way consumers buy things. They focus on the importance of maximizing the ROI. They determine a starting price based on their clients: influencers, companies and agencies. Clients: Betty Crocker, Volvo, Target, SEIKO, Macy’s, M&M’s, LEGO, Hallmark, Coca Cola and Canon.
Creation Date: 2009
Number of Influencers: 50,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Tapinfluence:
The CIRQLE
The CIRQLE is a Dutch platform created in 2014. They connect international brands from the fashion, beauty and lifestyle industries with specialized influencers. They have built a reputation for its high quality influencer profiles, and their platform can handle campaigns on all main social networks. Each campaign is supervised by a dedicated Account Manager that guides the whole process.
Country: the Netherlands
Creation Date: 2014
Number of Influencers: 9,000
Social Networks: Instagram, Blog, Facebook, Twitter, Snapchat
Our rating for The CIRQLE:
Traackr
Digital economy has grown exponentially and Traackr noticed it and learned how to adapt to those changes happening in marketing. While being witnesses of a changing economy, Traackr founders have realized brands needed to conform to these changes otherwise they would very likely have to face failure. Therefore, their platform has a bunch of resources and an efficient team to help brands embrace these changes. They know influencers are key to success. Their platform allows their clients to save time by identifying influencers and brands that would be a great fit based on statistical analyses and similarities. Traackr is able to track qualitative and quantitative results of each campaign. Clients: L’Oréal, Coca Cola, Forbes, SAP, Intel, Monoprix.
Creation Date: 2008
Number of Influencers: N/A
Social Networks: YouTube, Instagram, Blog, Twitter, Facebook, Snapchat
Our rating for Traackr:
Tribe
Tribe is a new player on the influence marketing market. Their platform is based on the fact that influencers have less power to manage their image and communication with brands. Thus, Tribe has created a world where influencers can get in touch with each other easily. Distinction: brands create campaigns (which includes the initial idea + campaign brief) while giving influencers freedom to post things that represent them.
Creation Date: 2015
Number of Influencers: 10,000
Social Network: Instagram
Our rating for Tribe:
Upfluence
Upfluence helps its clients telling a story via experimented influencers and high quality content. Their software enables brands to contact influencers. Additional features such as their reporting tool and their payment processing truly simplify interactions with influencers, that way brands can focus on their marketing objectives. Since 2013, Upfluence have positioned themselves in key industries (eg. luxury, technology) and plays a crucial role to ensure success of clients such as Microsoft, EDF, PayPal or Victorinox.
Creation Date: 2013
Number of Influencers: N/A
Social Networks: Instagram, YouTube, Facebook, Twitter
Our rating for Upfluence:
Webfluential
Even though it might look like a standard marketing platform, Webfluential (created in 2013) offers a different approach: helping social media celebrities building successful and lucrative careers as influencers. To do so, their platform has a very restrictive and private list of talents that were all evaluated, analyzed and approved by the Webfluential team. Clients must then create a network of influencers with whom they wish to collaborate and they pay based on the size of this network.
Creation Date: 2013
Number of Influencers: 15,000
Social Networks: Instagram, YouTube, Blog, Facebook, Twitter, Snapchat
Our rating for Webfluential:
