How to do influence marketing while respecting the high standards of luxury? Featuring Dior, Jaguar, Lancôme, Comme des Garçons.
Are you a luxury brand? Influence marketing will allow you to reach a wider audience, but how do you create influence campaigns while meeting the high standards of luxury? We have great news for you and it involves influencers! Influencers are the best way to get your product known amongst their communities and make it more « approachable » for your consumers … But be careful: luxury is a very special area and influence marketing needs to be done correctly to avoid becoming commonplace! We have two essential tips for that: choose the right influencers and integrate the brand’s standards. This is what we’ll be focusing on in this hand out via case studies and figures.