Influencer marketing has now gained so much popularity, it’s everywhere! But what is it about exactly, and why is it so trendy? Our team of experts at Influence4You, a digital agency, has been studying this social phenomenon for many years, since 2012 to be more precise.
The Best Friend Effect basically consists in word-of-mouth with people we trust. These people were initially our friends and family only, but with the rise or social media, web users started following online celebrities – influencers – to a point where they began considering them as a part of their daily life. The attachment developed for influencers has been shown to be very similar to the one people have with their real friends. Learn everything about the Best Friend Effect, and how you can use it to leverage your brand in our white paper.