With 74% of consumers relying on social media to inform their purchase decisions[1], and 84% of them taking action from peer opinions[2], it is no secret that influence marketing plays a crucial role in purchasing behaviour. If we take a closer look at the travel industry, about 70% of travellers have done travel research
For over 15 years now, Bonton has built a reputation in kids’ universe. Its unique clothing, furniture and toy concept store redefines kids’ fashion and trends. Background In 2017, Bonton mandated The Other Store, a digital agency, to manage their reputation and promote their online store on social media during the back-to-school period. Amongst
8 countries, 8 influencers, 22 million of contacts and more than 80 posts published on YouTube, Instagram, Twitter… Such is the exceptional scale for the influence campaign we organized with the agency TLC Marketing to promote the launch of the new Alcatel A5 LED! This smartphone is differentiating itself by its illuminating case which lights
Baidu, a leading Chinese internet company, collaborated with Influence4You for its 2017 end-of-year digital campaigns. Our experts have set up three international campaigns to promote their latest app features in English speaking markets. Le Contexte de l’opération The context of the cooperation For their 2017 end-of-the-year marketing campaigns, Baidu DU Recorder team and Facemoji
Who doesn’t know La Vie Est Belle, Lacôme’s signature perfume with Julia Roberts and her beautiful smile as muse. For the fall of 2017, the brand wanted to set up an operation with five influencers to promote the new edition of La Vie Est Belle l’Éclat, with new scents and a magnificent new packaging.
In order to reinforce the Communication Campaign « What would you do for love ? » for the Miss Dior perfume, represented by the muse of the brand: Natalie Portman, the brand Christian Dior wanted to set up an Influencer Campaign to raise funds for the association“WE” CHARITY ORGANIZATION. This organization aims to improve the
Groupon is one of the world’s leading French businesses. The brand wanted to appeal to influencers to promote spa treatments offered by the site groupon.fr throughout France. The goal is to bring content highlighting the wealth of Groupon’s spa treatments and show that it is a local offer that can be enjoyed with friends. The
Vente-privee.com is a commercial website that has developed the concept of event sales on the internet. In order to promote one of these sales, for the Fashion brand Claudie Pierlot, the site contacted us for setting up an influencer campaign. The objectives of Vente-privee.com The challenge was pretty complicated: We had to set up the
Smoothskin is a brand of pulsed light epilators. Its hair removal system can help the consumers have silky smooth skin that never worry about stubbly legs or prickly underarms! SmoothSkin Muse is designed to help break the hair cycle and prevent regrowth, giving permanent hair reduction. At the end of 2016, the brand launched its
